29/04/2013

Media : Sierra Magazine Releases 8th Annual Paddling Issue

(SAN FRANCISCO) – Today Sierra magazine, the official magazine of the Sierra Club, released its annual paddling issue.  Seventy percent of the planet’s surface is water; for this reason it’s easy to get caught up in the season’s newest water sport and apparel innovations, and swept away on our country’s striking waterways.

Devoted to paddle sports of all kinds, the May/June issue features a special section written by Darren Bush, owner of Rutabaga, the largest paddle sport retailer in the United States.  Darren shares his adventure on the Gulf of California, paddling around a world UNESCO island, and on the other side of the Gulf, in a large, shallow bay that is a nursery for California Grey Whales.
Readers are encouraged to enter to win Sierra’s Annual Paddling Sweepstakes for a chance to win a 16.5’ Ally canoe.  Entering couldn’t be easier.Assistant Editor Jake Abrahamson heads out to the Ozark National Scenic Riverways to help the Stream Team test the waters, keep the park clean and bridge a decades-old divide between National Park Service rangers and local residents.
Though it’s rarely paddled these days, the dehydrated Rio Grande can still hand out a drubbing, as adventurer Frank Clifford found out when he embarked on a canoe journey down the endangered river.
Sierra Club Outings highlights some of its best trips geared towards young people or run by our more youthful leaders.  Travel with the “under 50” crowd and embark on rugged challenges in Sequoia National Park or work on trail restoration among wildflowers and glacial lakes on Mt. Rainier, Washington.
Finally, enjoy the Green Life with ecofriendly schmears like Justin’s Honey Almond Butter and Premium Organic Sesame Butter from Golden Millstone.  Find out Jane Goodall’s favorite place on Earth – it’s not where you think!  And for your next adventure, whether it’s in the water or up on a mountain, Sierra magazine found the best ecofriendly cell accessories.
About Sierra magazineSierra is the official publication of the Sierra Club, America's largest and most influential grassroots environmental organization, with more than 2.1 million members and supporters nationwide. The Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, please visitwww.sierramagazine.com.

Rebecca Silver, Sierra Club, (646) 461-9831, rebecca.silver@sierraclub.org

Award : adidas Outdoor’s Terrex Fast X GTX Wins Spring 2013 Outside Magazine Gear ( US ) of the Year Award

Los Angeles , Apr 26, 2013 -
Continuing its streak of product design and technology award recognitions, adidas Outdoor, the athletic brand in the outdoors, has won Outside’s Spring 2013 Gear of the Yearaward for its Terrex Fast X GTX hiking shoe. The Gear of the Year award pays tribute to products that show outstanding excellence in their field.

“adidas Outdoor has consistently proven its expertise in developing top-notch performance footwear for the outdoor consumer,” said Sam Moulton, editor of Outside. ”With its lightweight design, stability and superb grip, the adidas Terrex Fast X was undoubtedly the best hiking shoe this season.”  

The annual summer Buyer’s Guide, now in its 18th year, reaches more than 1.3 million frequent gear purchasers.  It not only highlights the very best in adventure gear but also calls out the best value in each class. It will be available in print and digital versions beginning today.

“Winning the Gear of the Year award from Outside reaffirms all the hard work behind the design of this great performance shoe,” said Greg Thomsen, managing director of adidas Outdoor USA. “We know that Outside puts these products through grueling tests from some of the best outdoor athletes in the world. This is a true honor.”  

The Terrex Fast X GTX is engineered for fast-moving, high-adrenaline adventures on uncertain terrains.

This shoe features adidas’ proprietary TRAXION®outsole with
Continental®rubbercompound thatguarantees grip and control on dry and especially wet surfaces, plus a lower sole for more stability and comfort.  Its cutting-edge FORMOTIONtechnology adjusts to the ground to give maximum stability and comfort with every step.

About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.

Contact: Chantal O’Connell, CGPR / chantal@cgprpublicrelations.com / 857-222-1470


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Sports Event : Skratch Labs Forms Unique Partnership with the Amgen Tour of California

Skratch Labs Forms Unique Partnership with the Amgen Tour of California
 Company uses real food to change the way athletes fuel before, during, and after competition.
 Boulder, CO (April 24, 2013) - Skratch Labs announced it will be the official “Active Nourishment Partner” of America's biggest bicycle race, the Amgen Tour of California.  The Boulder based company will bring years of in-the-field experience keeping the world's best athletes happy and healthy while competing.  The Skratch Labs crew will oversee menus and food preparation for all ATOC riders and staff from start to finish, as well as prepare unique on-the-go "portables" for the athletes to consume during the race itself.

In addition, the Skratch Labs Mobile Kitchen will be strategically positioned somewhere on the race route each day providing sustenance to the rabid and ravenous fans who line the roads each year.  By fueling both the racers and fans, Skratch Labs aims to promote their philosophy that real food is simply better and can be just as convenient as the pre-packaged and processed meals so many of us have come to eat regularly.

Skratch Labs was born out of a need to solve the problem of gut rot and flavor fatigue among athletes.  The Skratch Labs Exercise Hydration Mix, is an all-natural sports drink with fewer calories, more electrolytes and is flavored only with real fruit.  “It’s not rocket science, real is better,” said Skratch Labs founder Dr. Allen Lim, who started making the drink mix from scratch in his kitchen to solve the stomach issues of the pro-cyclists he’s trained for fifteen years.  Word quickly spread about what came to be known in the pro-peloton as “Secret Drink Mix” and Skratch Labs was born. 
Skratch products are currently sold in over 1000 retailers throughout the US, including Whole Foods Market.

Skratch Labs is a privately held, sales funded, company based in Boulder, CO.


About Skratch Labs
Founded by renowned sports physiologist Dr. Allen Lim, Skratch Labs’ philosophy is to use real food as the optimum source of nourishment for sports and life. Lim’s recent collaboration with Biju Thomas on ‘The Feed Zone’ cookbook has lead to a revolution in the way athletes think about fuel for activity and recovery. Skratch Labs provides ready-made products to help complement this lifestyle, beginning with their Exercise and Everyday Hydration Drink Mixes.
Skratch Labs Hydration drink mixes continue to grow in popularity with cyclists, runners, triathletes, climbers, hikers, motocross riders, NASCAR drivers, youth sports participants, firefighters, and everyday regular folks. The Skratch Labs team has additionally determined through extensive field-testing that Skratch Labs Everyday Hydration Mix is an excellent remedy for hangovers.


Todd Walton /The Walton Works, LLC /todd@thewaltonworks.com /970.260.9283

Business news : Native Eyewear Hires Kate Heckman as Consumer Marketing Manager


Denver, CO (April 26, 2013) -- Native Eyewear has hired Kate Heckman as their new Consumer Marketing Manager.

In her new position, Heckman is focused on business to consumer marketing, Locals Only Project initiatives and the Native customer experience. She comes to Native Eyewear with experience in brand operations and creative production at Teva.

“I’m glad to be here in Colorado and get entrenched in such a dynamic brand,” says Heckman. “With the upcoming Locals Only Project, this is such a unique way to approach branding and become fully indoctrinated with Native. It’s just a small part of our plans to be a meaningful part of our customer’s experience.”

About Native Eyewear
Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether you’re approaching the mountain, the water, the trail or the asphalt, you’ll be ready. So go ahead—go Native. http://www.nativeyewear.com.

Source Native Eyewear 

Sporty Event : Joan Benoit Samuelson, Shalane Flanagan Join Nearly 15,000 for Nike Women Half Marathon D.C.

The inaugural 13.1-mile race in nation’s capital benefits The Leukemia & Lymphoma Society.

Today, Joan Benoit Samuelson and Shalane Flanagan joined nearly 15,000 runners in a memorable 13.1-mile race that started on Pennsylvania Avenue and took runners along the Potomac River with scenic views of the Washington Monument, Lincoln Memorial and the U.S. Capitol.

Samia Akbar of Alexandria, VA won the inaugural race with a time of 1:19:32. Akbar, 31, originally from the Washington, DC area attended Oakton High School in Vienna. Akbar ran for American University where she was the school’s most decorated runner ever, having been named a 2003 NCAA Outdoor Track All-American. She competed in the USA Half-Marathon Championships and the marathon at the World Outdoors Championship in 2007, and in the marathon for the 2008 Olympic Trials.

"I am incredibly proud to be a part of the first Nike Women Half Marathon in Washington, D.C.,” said Benoit Samuelson, who joined runners in a moment of silence prior to the start of the race to honor the victims of the Boston tragedy. “Now more than ever, it’s important that we continue to unite as a running community. We all run for different reasons, but today we are 15,000 strong, running with all our hearts to celebrate women and to support the Leukemia & Lymphoma Society.”

The Nike Women Half Marathon in Washington, D.C., is part of the Nike Women Marathon series that began nearly 10 years ago to commemorate the 20th anniversary of Joan Benoit Samuelson’s historic victory in the first women’s marathon in 1984 in Los Angeles. The race is a benefit for The Leukemia & Lymphoma Society (LLS), the world’s largest voluntary health organization dedicated to finding cures for blood cancers; the LLS Team in Training program helped more than 2,300 runners prepare for the D.C. race. Together with Nike, the Nike Women Marathon race series has brought together more than 150,000 women to become one of the largest philanthropic race contributors.

“LLS and Nike are partners in the effort to spread the word about fundraising to benefit blood cancer patients, not someday, but today,” states Lisa Stockmon, Chief Marketing Officer for The Leukemia & Lymphoma Society. “Nike shares our urgency and fully supports our cause to realize a world without blood cancers, and this exciting new half marathon is a perfect way to demonstrate the importance of our race to the ‘finish line’ of cures.”

Platinum-selling singer-songwriter Ellie Goulding also competed, and shared her training journey with other women who followed Nike’s 12-week, 13.1 Training Plan to get ready for today's event. Goulding partnered with Nike to design a special Nike FlyKnit Lunar 1+, release an exclusive remix album of her second album “Halcyon,” and invite a few of her fellow training partners to a special performance the evening before the race.

“The energy from this weekend at the Nike Women Half Marathon in Washington, D.C. is incredible,” said Goulding. “It’s an absolute privilege to run together with the thousands of other women who have trained so hard to be here, and it’s been a pleasure to have been a part of their journey.”

Physical and digital perks enhance race

Throughout the race, runners were spurred on by live music, cheering spectators and Nike+. Nike+ Share My Run allowed participants to post their progress via social media by crossing digital hot spots that broadcast their distance points throughout the course.

Every race finisher received a Nike Women Half Marathon necklace created in partnership with Tiffany & Co., and handed to them by members of the Howard University ROTC and by Olympic hurdler and Howard University alumnus David Oliver.

Nike+ also enabled women who weren’t in Washington, D.C., including Olympian gymnast Shawn Johnson and Nike Elite Trainer Jeanette Jenkins, to run 13.1 miles anywhere in the world.

The Nike Women Half Marathon D.C. also offered a variety of activities throughout the weekend celebrating the female athlete, including the Nike Expotique (“Expo” + “Boutique”), which hosted question-and-answer sessions with Benoit Samuelson, Flanagan, David Oliver and elite runner and Georgetown grad Maggie Infeld. The Nike Expotique also hosted a range of female runners’ services, including gait analysis, bra fitting and pant fitting, and featured exclusive products designed around the Half Marathon (also available at Nike Georgetown).

The 10th anniversary Nike Women’s Marathon in San Francisco will be held on Oct. 20, 2013; registration will be announced later this spring.

Business news : Authentic Brands Group Co-Invests to Acquire Three Fashion Brands

Authentic Brands Group, which owns the sports brands Prince, Tapout, Sportcraft and Silver Star, co-invested with Waitt Company to acquire Judith Leiber, Adrienne Vittadini and Taryn Rose.

Authentic Brands Group is a brand development and licensing company that acquired these brands from Schottenstein Luxury Group for an undisclosed sum.

Judith Leiber is an international luxury brand synonymous with elegance, style and sophistication. The Judith Leiber business was established in 1963 and is best known for its exclusive handbags.

Founded in 1979, Adrienne Vittadini is a premier brand of clothing, handbags, swimsuits, shoes, eyewear, and perfumes that are sold in such department stores as Neiman Marcus and Macy's.

Founded in 1998, Taryn Rose offers comfortable fashion-forward footwear for women. Taryn Rose shoes are available at Neiman Marcus, Bloomingdales, Nordstrom and Macy's.

"We are very pleased to have acquired these exceptional brands and to have Waitt Company as our partner," said Jamie Salter, CEO of Authentic Brands Group. "I got to know Dana Bradford and the Waitt organization through the acquisition of Prince, and I am thrilled to have them as a partner in this investment."

"We are committed to finding opportunities to invest in companies in partnership with proven management teams. Jamie and his team have a terrific track record of creating enterprise value through the expansion of brand value, and we are delighted to be partnered with them on this opportunity," said Dana Bradford, CEO of Waitt Company.

Authentic Brands Group also owns Hickey Freeman, Hart Schaffner Marx, Misook, Christopher Blue, Palm Beach and Marilyn Monroe.

Source Authentic Brands Group through SportsOneSource, Picture credit WWD


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Business news : Iconix's Brand's Q1 Sales Rise 19 Percent

Iconix Brand Group reported  Q1 revenue of $105.1 million, a 19 percent increase over prior year quarter.

EBITDA attributable to Iconix for the first quarter was approximately $64.6 million, a 14 percent increase as compared to $56.8 million in the prior year quarter. Free cash flow attributable to Iconix for the first quarter was approximately $51.8 million, a 9 percent increase as compared to the prior year quarter of approximately $47.4 million.

On a non-GAAP basis, as described in the tables below, net income attributable to Iconix was $36.2 million, a 13 percent increase as compared to the prior year quarter of approximately $31.9 million. Non-GAAP diluted EPS for the first quarter of 2013 increased 26 percent to $0.54 compared to $0.43 in the prior year quarter. GAAP net income attributable to Iconix for the first quarter of 2013 was approximately $34.2 million, a 24 percent increase as compared to $27.6 million in the prior year quarter and GAAP diluted EPS for the first quarter of 2013 increased 38 percent to $0.51 compared to $0.37 in the prior year quarter.

EBITDA, free cash flow, non-GAAP net income and non-GAAP diluted EPS are all non-GAAP metrics and reconciliation tables for each are attached to this press release.

Neil Cole, Chairman and CEO of Iconix Brand Group, Inc. commented, "With record results in the first quarter, 2013 is off to a strong start and we are on track to deliver over 20 percent revenue and EPS growth for the full year. We successfully completed three acquisitions in the past five months and with our current pipeline we believe there are additional opportunities, which would continue to enhance our portfolio.  As we look ahead, we are also focused on continuing to build our portfolio of brands organically through our global platform, and we believe that with our free cash flow and strong balance sheet we will continue to create increased shareholder value."

2013 Guidance for Iconix Brand Group, Inc.:
The Company is maintaining its 2013 revenue guidance of $425-$435 million

The Company is raising its 2013 non-GAAP diluted EPS guidance to $2.10-$2.20 from $2.05-$2.15

The Company is raising its 2013 GAAP diluted EPS guidance to $2.00-$2.10 from $1.95-$2.05

The Company is maintaining its free cash flow guidance of $203-$210 million.

This guidance relates to the Company's existing portfolio of brands and does not include any additional acquisitions.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: Candie's (R), Bongo (R), Badgley Mischka (R), Joe Boxer (R), Rampage (R), Mudd (R), Mossimo (R), London Fog (R), Ocean Pacific (R), Danskin (R), Rocawear (R), Cannon (R), Royal Velvet (R), Fieldcrest (R), Charisma (R), Starter (R), Waverly (R), Zoo York (R), Ed Hardy (R), Sharper Image (R), Umbro (R) And Lee Cooper (R). In Addition, Iconix Owns Interests In The Artful Dodger (R), Ecko (R), Marc Ecko (R), Material Girl (R), Peanuts (R), Truth Or Dare (R), Billionaire Boys Club (R), Ice Cream (R), Modern Amusement (R), And Buffalo (R) Brands.

Source Iconix Brands Group through SportsOneSource

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Business ews : Unifi Reports Q1 Sales Decline, But Foresees Strong June

Unifi Inc, a major supplier of recycled and other premium nylon yarns used by sports apparel brands, reported net sales decreased $10.8 million, or 6.0 percent, to $168 million in the first quarter ended March 24 compared to net sales of $179 million for the March 2012 quarter.

Net income reached $1.4 million, or $0.07 per share, compared to net income of $7.5 million, or $0.38 per share, for the prior year. Adjusted earnings before interest, taxes, depreciation and amortization (Adjusted EBITDA) for the March 2013 quarter were $8.4 million.

The company attributed the decline in net income primarily to its decision to extend its holiday shutdown in the current quarter, a $5.1 million decline in earnings from its equity affiliates and a one-time charge related to the early extinguishment of outstanding debt.

“The company improved margins during the quarter despite operating in an environment where raw material prices increased more sharply than anticipated, and we aggressively managed our inventories and cash," said Bill Jasper, Chairman and CEO of Unifi. "The on-going stability of the domestic economy, improvements in our operational efficiencies, signs of recovery in our global operations and continued growth of our premier value-added products all point to a strong June 2013 quarter, which should create positive momentum leading into our 2014 fiscal year. Our confidence in our business and its ability to generate cash from operations also allowed us to begin purchasing stock under our $50 million stock repurchase program, and we expect to continue doing so, while maintaining a strong balance sheet."

Cash-on-hand as of March 24, 2013 was $15.9 million, an increase of $0.7 million compared to cash-on-hand as of Dec. 23, 2012. Total debt at the end of the March 2013 quarter was $98.4 million compared to $106.7 million total debt as of Dec. 23, 2012.

"During this fiscal year, strong operating cash flow combined with working capital improvements and distributions from our equity affiliates have allowed the company to reduce net debt by $28.2 million and repurchase $9.7 million worth of its outstanding shares of common stock, while maintaining excellent liquidity," said Ron Smith, Chief Financial Officer of Unifi. "Much of the working capital improvement during the fiscal year came from the company's strategic decision to extend its holiday shutdown period into the March 2013 quarter, which enabled us to reduce adjusted working capital by $4.3 million compared to the Dec. 2012 quarter, despite rising raw material prices."

Unifi continues to make headway educating consumers about the benefits of recycling and choosing products made with recycled content such as Repreve, which is used by many outdoor bands to make fleece garments.

“Our program with X Games Aspen 2013 generated more than 42 million consumer impressions and engaged the target audience with the Repreve brand,” said Berrier. “This positive exposure not only creates valuable awareness with consumers, but helps create demand for Repreve and our other premier value-added products with downstream customers. We continue to be on track to double our premier value-added business by 2014, which is an important part of our mix enrichment strategy."

Source Unifi through SportsOneSource


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Business news : West Marine reports first quarter 2013 results and lowers full-year guidance

WATSONVILLE, Calif., April, 2013 (GLOBE NEWSWIRE) – West Marine, Inc. (Nasdaq:WMAR), the largest specialty retailer of boating supplies and accessories, today reported financial results for the first quarter ended March 30, 2013.
  • Net revenues were $114.2 million, a decrease of 5.9% compared to last year.
  • Comparable store sales decreased by 6.6% compared to last year.
  • Direct-to-Consumer channel sales were up 15.8%, driven by our strategic investments in eCommerce.
  • Sales of product in our Merchandise Expansion categories were up 0.5%, with Core product sales down 7.3% compared to last year.
  • Pre-tax loss was $15.0 million, compared to a pre-tax loss of $10.6 million last year.
  • The company is lowering 2013 full-year guidance, with pre-tax income now expected to be in the range of $24.0 million to $27.0 million, compared to pre-tax income of $24.3 million for 2012.
  • Net loss per share was ($0.38), as compared to net loss per share of ($0.27) last year.
  • First quarter liquidity improved substantially versus last year, with cash increasing from $2.2 million last year to $22.5 million.
  • The company remained debt-free with $114.5 million available on its revolving credit line at the end of the period.
Net revenues for the 13 weeks ended March 30, 2013 were $114.2 million, a decrease of 5.9% compared to net revenues of$121.5 million for the 13 weeks ended March 31, 2012.
In line with our omni-channel focus, we also have changed the definition of comparable store sales by now including sales from our Direct-to-Consumer and Port Supply divisions. As before, store sales are included in comparable store sales in the fiscal period in which they commence their 14th full month of operations. Stores that were closed or substantially remodeled (i.e., resulting in an increase or decrease of 40% or more of selling square footage) are still excluded. Using this new definition, comparable store sales for our first quarter decreased by 6.6% over the same period last year. For the first quarter last year, we reported a 4.3% increase in comparable store sales. However, using the new definition, our first quarter 2012 comparable store sales increased by 3.4%.
Matt Hyde, West Marine’s CEO, commented: “We are disappointed in our first quarter sales results which were impacted by a much colder spring hitting many parts of the country compared to last year. With boats remaining under snow in the northeast and wind conditions stalling usage in the southeast, the launch of our season is starting much later than expected. On the other hand, I am pleased to report that we were able to partially offset these weak results by solid growth in the regions where spring weather has been more typical. Additionally, our ongoing success in executing our eCommerce, merchandise expansion and store optimization strategies continues to drive strong growth above our base business. We remain cautiously optimistic for the upcoming months, and we stand ready to serve our customers once the weather breaks and the season kicks into high gear.”
Net loss for the first quarter was $9.0 million, or ($0.38) per share, compared to net loss of $6.2 million, or ($0.27) per share for the first quarter last year.
Total inventory at March 30, 2013 was $243.9 million, a $3.1 million, or 1.3%, increase versus the balance at March 31, 2012, and a 3.9% increase on an inventory per square foot basis. Inventory turns for 2013 were down 3.8% versus the first three months of last year.
Return on Invested Capital (“ROIC”) for the 52-week period ended March 30, 2013 was 6.9%, which compares to 7.2% adjusted ROIC for the 52-week period ended March 31, 2012. ROIC based on GAAP net income was 17.4% for the 52-week period endedMarch 31, 2012.

Segment Reporting Change

Historically, we have reported three segments — Stores, Port Supply (wholesale) and Direct-to-Consumer (eCommerce, catalog and call center transactions). With our new CEO, we have changed the way in which we view and manage our business by making organizational changes, integrating systems and concentrating our strategic focus on omni-channel retailing. As a result of these changes, beginning in this fiscal year, we have one reportable segment.

2013 Guidance

As a result of the lower than expected sales results in the first quarter, we are lowering our previously-issued earnings guidance for fiscal year 2013. We now expect pre-tax income in a range of $24.0 million to $27.0 million, approximately $1.5 million lower than our previously-communicated pre-tax income guidance. This will result in diluted earnings per share of approximately $0.60 to $0.67. Comparable store sales for full-year 2013 are now anticipated to be flat to up 2.0% (using our new definition for comparable store sales outlined above), with total revenues now expected to be in the range of $675 million to $690 million, $25 million lower than our previously-communicated guidance. We anticipate capital expenditures for fiscal 2013 to be in the range of $25 million to $29 million unchanged from our prior guidance.

Share Repurchase Program

As previously disclosed, our Board of Directors authorized a $10 million repurchase program with the primary purpose of mitigating the dilutive impact of shares issued under the company’s omnibus equity incentive plan and its employee stock purchase plan. Accordingly, in the second quarter of 2013, we expect to implement repurchases to offset shares issued under those plans during the first quarter of 2013.

West Marine, Inc.

27/04/2013

Environment news : Nike, NASA, State Department and USAID aim to revolutionize sustainable materials

Nike hosts LAUNCH 2020 Summit to collaborate across the system of materials. 

LAUNCH members NIKE, Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State convened 150 materials specialists, designers, academics, manufacturers, entrepreneurs and NGOs this week to catalyze action around one of the world’s biggest challenges – the sustainability of materials and how they are made.
NIKE, Inc. President & CEO Mark Parker kicked off the two-day LAUNCH 2020 Summit stressing the importance of innovation and collaboration.
“Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination,“ Parker said. “Now is the time for big, bold solutions. Incremental change won’t get us where we need to go fast enough or at a scale that makes a difference.”

Through a unique, multi-year incubation process, LAUNCH will uncover innovations in sustainable materials that can have a major impact on people and the planet.
The summit also unveiled the LAUNCH 2013 Challenge Statement, an open call for innovation to transform the system of producing fabrics. LAUNCH 2013 is open to individuals and teams. In August the 10 strongest innovations will be selected and participants will take part in an immersive program that provides access to capital, creativity and capacity.
Materials have a significant impact on the planet. It is estimated that around 150 billion garments were produced around the world in 2010, and by 2015, the global apparel industry is expected to produce more than 400 billion square meters of fabric every year – enough to cover the state of California.

"Nike VP of Sustainable Business and Innovation, Hannah Jones said: “About 60 percent of the environmental footprint of a pair of Nike shoes is embedded in the materials used to make them. When you multiply that across our business, and across the industry, it’s clear that innovation in sustainable materials is a huge opportunity, not just for Nike, but for the world.”

Also speaking at the LAUNCH 2020 Summit was Joan Benoit Samuelson, the first woman to win an Olympic gold medal in the Women’s Marathon in 1984, and Ron Garan, astronaut and LAUNCH innovator. They both shared their passion for the environment and their unique view on the need for collaboration to achieve seemingly impossible goals.
Three years ago LAUNCH selected and helped accelerate Garan’s innovation for clean water. Independent of his work with NASA, Garan developed a concept to deliver clean water, energy and sanitation to poor communities through the combination of sustainable development and carbon credits. As part of the LAUNCH process, Garan was exposed to experts with the investment dollars and business acumen to bring the innovation to life. The Carbon for Water project has now successfully distributed one million filters that provide clean water to 4.5 million people in Kenya.

Please register online to learn more about the LAUNCH Challenge for 2013 and to submit an application.

About LAUNCH 
Founded in 2010 as a strategic collaboration between NASA, NIKE, the U.S. Department of State and the U.S. Agency for International Development (USAID), LAUNCH identifies and supports visionaries whose ideas, technologies or programs have the potential to create a better world.  Through a series of meetings, events and an annual forum, LAUNCH has successfully introduced innovations that are solving urgent challenges facing our society.
 
Successful innovations from previous LAUNCH challenges include:

  • Carbon For Water: delivering the technology to provide access to clean water to 4.5 million people in Kenya.
  • Gram Power: providing thousands of people in India with affordable, renewable energy.
  • Bioneedle: a biodegradable, implantable needle that delivers vaccines and dissolves in the body, allowing for mass distribution and minimal waste.
Source Nike

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