Football, One legend deserves another: Nike Tiempo Legend V Premium

Nike’s relentless innovation ethos ensures the best boot is the next boot. But across the brand, there are treasured icons that stand the test of time.

The legendary Tiempo stands alone

First introduced as the Tiempo D in 1985, the boot has evolved significantly while remaining instantly recognizable to fans and players alike. One of its signature features, the oversized fold-over tongue, gained immense popularity after eight Brasil players wore it in the 1994 World Cup Final in California. 

The original purpose of the fold-over tongue was to provide a flat surface atop the laces for a better strike of the ball. As boots and laces evolved, this was no longer necessary and the iconic tongue was retired with the launch of the Tiempo IV in 2011.

 

Inspired by a warrior

Nike packaging has long included the statement: “Engineered to the exact specifications of championship athletes.”  One of those championship athletes in particular, Francesco Totti, has continued to request the iconic Tiempo tongue on his boots and Nike has delivered for him through the years. Now, with Totti as Nike Football’s muse, a limited-edition Tiempo Legend V Premium will be available that features the Tiempo tongue while honoring the player who wears it.

“I have always played with boots that had a tongue and for me, this detail on the product is very important. I wear the Tiempo because it is a comfortable boot with a soft leather upper that adapts well to the foot's shape and grants a great touch of the ball. It's a classic boot that helps me perform at my best when I'm on the pitch.” - Francesco Totti

Totti has played his entire legendary career with AS Roma, becoming the club’s top goal scorer and its most-capped player. His reputation as a warrior inspired Nike’s design team to place a unique logo on the sockliner that incorporates Totti’s uniform number (10). The tongue and Swoosh of this boot also play off the warrior inspiration with a metallic aesthetic designed to mimic armor.

 

This specific version of the Tiempo has a beautiful color since it's a perfect mix between classic elements like the black upper and more innovative ones like the chrome details on the Swoosh and the tongue. The tongue itself makes this boot really unique and is a key element for me in a football boot.” - Totti

 

The Tiempo Legend V Premium features exquisite craftsmanship and quilted Alegria leather. It is protected by Nike Hypershield and resists overstretch, retaining the Tiempo's timeless shape and performance.

Three-thousand individually numbered pairs of the Tiempo Legend V Premium will be available on nike.com and at select retailers March 5. 



Source Nike ©


More news about Nike ? Use the Search Engine at the right top of the site.

 

US, Exhibit Space for 2015 SEMA Show Now Available

SEMA SHOW©

Annual trade show features automotive products, trends

DIAMOND BAR, CA – February 24, 2015 – Booth space reservations for the 2015 SEMA Show are now open at www.semashow.com/buyabooth. The annual trade show taking place Nov. 3-6, in Las Vegas, Nevada, is the leading venue for the $33 billion automotive accessories industry.

The four-day event brings together more than 140,000 individuals to do business. Manufacturers exhibit to showcase the newest automotive accessories, such as performance-enhancing engine components, restyling kits, interior products, wheels, tires and mobile electronics, while buyers attend to discover new products and trends.

“The SEMA Show is where the industry comes to do business,” said Peter MacGillivray, SEMA VP of events and communications. “It’s where manufacturers promote their products and meet face-to-face with buyers.”

Of the 140,000 individuals that attend the SEMA Show each year, 60,000 are buyers representing retail stores, jobbers, distributors and installers. Nearly 25% of the buyers are from outside the United States. Additionally, 3,000 media representatives attend the SEMA Show to obtain content for their newspapers, magazines, blogs, and television or radio programs.

To further facilitate exposure for the new products at the SEMA Show, exhibitors are able to participate in the New Products Showcase at no additional cost. Available exclusively to exhibitors, the Showcase raises the profile of the products at the event. Professional product photography of all entries are also taken and made available to journalists to use in their articles.

Companies that reserve their booth space before April 6 will be included in the Priority Booth Space Selection. The three-week process allows exhibitors to select the actual booth location within the 1 million square-foot Las Vegas Convention Center.

To secure a booth at the 2015 SEMA Show, visit www.SEMAShow.com/buyabooth or sales@sema.org or 909-396-0289.

About SEMA and the SEMA Show 

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks.

Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.


Source SEMA Show by press release ©

Tools from IAR Systems Selected by Adidas for Smart Personal Physiological System

IAR Systems® 

IAR Embedded Workbench used by adidas for development of their popular product miCoach Elite Team System 

STOCKHOLM--Embedded World, Nuremberg, Germany—February 24, 2015—IAR Systems®  announced that adidas AG Germany has selected IAR Systems’ world-leading tools for development of their product adidas miCoach Elite Team System: an advanced system for monitoring personal physiological data in real time. For several years, adidas has been using the development toolchain IAR Embedded Workbench® for ARM® in different development projects because of its ease of use and high performance. 
 
Products for the Internet of Things and wearables focusing on health are continuously growing in use and popularity. A large trend among these smart products is applications for monitoring personal physiology. The adidas miCoach Elite Team System is the first system of its kind that uses personal physiological data in real time, sending it straight to a coach's tablet on the side-line. The system not only provides real-time insights during training, but tracks total training impact, collects and manages data and is highly portable.

The state of the art system measures everything from power, speed and distance to heart rate, acceleration and field position, allowing key insights into player performance and work rate, helping teams achieve and maintain peak physical performance. During the last years, the system has been rolled to several adidas football clubs and federations around the world.

“Many of the most renowned companies from all parts of the world use IAR Systems’ software to develop new competitive products, and I am very proud that our tools have helped adidas to develop the smart technology of miCoach Elite Team System,” says Stefan Skarin, CEO, IAR Systems. “This is not only a proof of our widely spread customer base of 46,000 companies, it also once again shows that our tools help developers worldwide to build a smarter world.”

IAR Embedded Workbench is a complete set of development tools for developing embedded applications. In addition to its sophisticated IAR C/C++ Compiler™, the tools include extensive debugging and analysis possibilities. Thanks to strong partnerships with the leading semiconductor vendors, IAR Systems is able to deliver the broadest device support in the industry covering more than 9,000 devices. This unique independence allows customers to pick and choose among the different microcontrollers, finding the perfect choice for their needs while feeling confident they will be able to maximize the features of the selected microcontroller. More information about the tools is available at www.iar.com/ew.


Editor's Note: IAR Systems, IAR Embedded Workbench, C-SPY, C-RUN, C-STAT, visualSTATE, Focus on Your Code, IAR KickStart Kit, IAR Experiment!, I-jet, I-jet Trace, I-scope, IAR Academy, IAR, and the logotype of IAR Systems are trademarks or registered trademarks owned by IAR Systems AB. All other products names are trademarks of their respective owners.

About IAR Systems 

IAR Systems provides developers of embedded systems with world-leading software tools for developing competitive products based on 8-, 16-, and 32-bit processors. Established in Sweden in 1983, the company has over 46,000 customers globally, mainly in the areas of industrial automation, medical devices, consumer electronics, telecommunication, and automotive products. IAR Systems has an extensive network of partners and cooperates with the world’s leading semiconductor vendors. IAR Systems Group AB is listed on NASDAQ OMX Stockholm.

For more information, please visit www.iar.com.

This information was brought to you by Cision http://news.cision.com

Contacts : IAR Systems / Stefan Skarin, CEO / Tel: 46 18 16 78 00 / E-mail: stefan.skarin@iar.com

Source IAR Systems® through BUSINESS WIRE by press release ©

Callaway Golf Declares Quarterly Dividend

CARLSBAD, Calif., Feb. 25, 2015 -- Callaway Golf Company (NYSE: ELY) declared a regular quarterly cash dividend of $0.01 per share on its Common Stock. The dividend is payable on March 31, 2015 to shareholders of record at the close of business on March 10, 2015.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf® and Odyssey® brands worldwide.

For more information please visit www.callawaygolf.com.

Contact: Brad Holiday /Patrick Burke /(760) 931-1771



SOURCE Callaway Golf Company through PRNewswire by press release ©

Reynolds Cycling Launches New All Terrain Road Disc Brake Wheelset

 Reynolds expands its line of disc brake road wheels with an all terrain capable wheelset, available now

Sandy, UTAH. -  Carbon wheel specialist, Reynolds Cycling has just released a new versatile road wheel, the ATR (All Terrain Road) Disc Brake. Designed in response to the growth of gravel riding and cyclocross racing, the ATR Disc Brake offers cyclists a wheel that performs well in all conditions, and keeps going even when the smooth pavement ends.

“When designing these wheels, we wanted to create the ultimate tool for these all terrain road bikes that are sporting disc brakes, thru axles and more capable geometries,” said Rob Aguero, Marketing Manager at Reynolds Cycling. “The ATRs give riders the ability to run more powerful disc brakes and a tubless set up, all on a rim that will be able to handle whatever they can throw at them, without sacrificing weight or performance.”

The ATR Disc Brake features a stout, wide-profile carbon fiber rim that allows for wider tires and added durability on rougher and loose terrain. In addition to its Center Lock, disc brake specific hub, the ATR Disc Brake is also a tubeless clincher design, which allows riders to run lower tire pressure for additional traction while at the same time helping to prevent flats. Tubeless road combined with carbon rims provide a very comfortable ride for those all day adventures. The wheel uses 24 spoke count with straight pull lacing for low weight and enhanced compliance. MSRP $1,550 USD

Reynolds will be debuting the ATR Disc Brakes at the North American Handmade Bicycle Show (NAHBS) this March 6th-8th at the Kentucky International Convention Center at booth #407.

For more information, check out your local Reynolds dealer, of visit Reynolds’ Dealer Locator here – http://www.reynoldscycling.com/reynolds/dealer-locator

For more information on Reynolds Cycling - http://reynoldscycling.com
Like Reynolds Facebook page - https://www.facebook.com/reynoldscycling
Follow Reynolds on Instagram - http://instagram.com/reynoldscycling
And follow them on Twitter - https://twitter.com/ReynoldsCycling

About Reynolds Cycling

Reynolds Cycling engineers and manufactures premium carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world’s top cyclists and triathletes.

For more information, visit reynoldscycling.com.



Source Reynolds Cycling by Kyle Dowman through press release ©

XTERRA Stand Up Paddleboards Sponsors Ironman Triathlon Series

XTERRA BOARDS named official Stand Up Paddleboard of the North American Ironman and Ironman 70.3 Series 

San Diego, California February 25, 2015

IRONMAN and XTERRA BOARDS, the leading brand of inflatable stand up paddleboards, today announced a five-year sponsorship agreement. Under the agreement, XTERRA BOARDS will be the Official Stand Up Paddleboard for all North American IRONMAN® and IRONMAN® 70.3® events, including the IRONMAN World Championship in Kailua-Kona, Hawaii. Race officials and lifeguards will utilize the boards to lead and monitor the open-water swim portion of the course.

“With the launch of the XTERRA BOARDS partnership, IRONMAN has an opportunity to team up with a great company that will enhance the experience for our athletes at IRONMAN and IRONMAN 70.3 events,” said Cameron O’Connell, Sr. Director of North America Sales for IRONMAN.

“The majority of XTERRA’s employees are triathletes and have competed in IRONMAN triathlons, so the opportunity to lead the swim in front of some of the best triathletes in the world is an honor for us,” said Keith Simmons, Owner of XTERRA BOARDS.

XTERRA BOARDS offer an overall workout and can be used for athletic cross-training and as a fun family activity on the water. Endurance athletes increasingly use paddleboarding to supplement training and as a recovery exercise.

“Before XTERRA’s inflatable, easy-to-transport boards, stand up paddleboarders had to load a large board onto a vehicle to enjoy the sport,” said Brandon Hearn, President of XTERRA BOARDS. “XTERRA BOARDS, which are durable enough to withstand being driven over, pack into a duffle bag, fit in the trunk of a small car and inflate in minutes.”


About XTERRA BOARDS

Before XTERRA Boards, there was no “best” inflatable stand up paddleboard. We use the highest quality material. Our boards are easy to transport and store. Simple to inflate in under four minutes. Not all inflatable boards are made alike, and few are backed by a 30-day money-back guarantee where you get to test it out on the water first. Our boards are light weighing only 29 pounds and stiff, providing you with great balance on the water. It’s perfect for storage on boats or RVs, for airplane travel, or hidden in your trunk ready for a quick trip to the water at a moment’s notice.

For more information, visit http://www.xterraboards.com.

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®.

For more information, visit http://www.ironman.com.



IRONMAN and XTERRA BOARDS through PRWEB by press release ©

Escalade Reports Net Income Up 32% In Fourth Quarter On Sales Growth Of 7%

EVANSVILLE, Ind., Feb. 25, 2015-- Escalade, Incorporated (NASDAQ: ESCA) announced that net income from continuing operations for the fourth quarter of 2014 was $4.5 million, or $0.32 diluted earnings per share compared to net income of $3.1 million or $0.23 diluted earnings per share for the same quarter in 2013. Full year 2014 net income from continuing operations was $13.3 million, or 6% higher than the prior year's net income from continuing operation of $12.6 million.

Net income for the full year 2014 was $11.8 million or 20% higher than the prior year. Diluted earnings per share in 2014 were $0.84 compared to $0.72 diluted earnings per share in the prior year. Loss from discontinued operations in 2014 includes loss from operations of $0.6 million, loss on disposal of assets of $9.6 million, income from reclassification of accumulated other comprehensive income of $2.6 million and a tax benefit of $6.1 million.

The Company was able to utilize previously reserved net operating loss and capital loss carryovers to realize a tax benefit on the disposal of $6.1 million. Net loss for the full year 2014 from discontinued operations is $1.5 million or $0.11 diluted earnings per share compared to net loss of $2.8 million or $0.20 diluted earnings per share in the prior year.

Revenue from continuing operations increased 7% for the fourth quarter of 2014 and 4% for the full year of 2014, compared with the same periods in the prior year. Gross margin ratio was essentially unchanged from the prior year due to increased research and development spending on new products.

The Company is solely focused on growing its Sporting Goods business through organic growth of existing categories, strategic acquisitions, and new product development now that the Information Security and Print Finishing segment has been divested. The Company competes in a variety of categories including archery, team and individual sports and games. Strong brands and on-going investment in product development provide a solid foundation for building customer loyalty and continued growth.

"We completed 2014 with sales up 7% in the fourth quarter, indicative of our customers' improved results experienced through the holiday period," stated Robert J. Keller, President and Chief Executive Officer of Escalade, Inc. "Heading into 2015, we are fully focused on achieving long term growth in our Sporting Goods business through increased strategic investments in product line expansion and new category entry."

Escalade is a leading manufacturer and marketer of sporting goods products sold worldwide. To obtain more information on the Company and its products, visit our website at: www.EscaladeInc.com or contact Patrick Griffin, Vice President of Corporate Development & Investor Relations at 812/467-4449.

FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements relating to present or future trends or factors that are subject to risks and uncertainties. These risks include, but are not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, Escalade's ability to achieve its business objectives, especially with respect to its Sporting Goods business on which it has chosen to focus, Escalade's ability to successfully achieve the anticipated results of strategic transactions, including the integration of the operations of acquired assets and businesses and the divestiture of its Information Security and Print Finishing segment, the continuation and development of key customer and supplier relationships, Escalade's ability to control costs, general economic conditions, fluctuation in operating results, changes in foreign currency exchange rates, changes in the securities market, Escalade's ability to obtain financing and to maintain compliance with the terms of such financing and other risks detailed from time to time in Escalade's filings with the Securities and Exchange Commission. Escalade's future financial performance could differ materially from the expectations of management contained herein. Escalade undertakes no obligation to release revisions to these forward-looking statements after the date of this report.

Escalade, Incorporated and Subsidiaries Consolidated Condensed Statement of Operations(Unaudited, In Thousands Except Per Share Data)
	Three Months Ended				Twelve Months Ended
	December  27, 2014		December 28, 2013		December 27, 2014		December 28, 2013
Net Sales	$ 40,643		$ 38,164		$ 137,975		$ 132,991
Costs, Expenses and Other Income
Cost of products sold	29,810		29,060		96,912		92,991
Selling, administrative and general expenses	6,073		5,851		22,938		21,453
Amortization	727		562		2,621		2,363
Operating Income	4,033		2,691		15,504		16,184
Interest expense	123		82		447		404
Other expense (income)	(2,411)		(2,069)		(4,726)		(2,934)
Income Before Income Taxes from Continuing Operations	6,321		4,678		19,783		18,714
Provision for Income Taxes from Continuing Operations	1,844		1,550		6,438		6,119
Net Income from Continuing Operations	4,477		3,128		13,345		12,595
Discontinued Operations
Income (loss) from operations	(216)		109		(611)		(2,026)
Loss on classification as held for sale	--		--		(12,945)		--
Gain (loss) on disposal (includes $2,565 of accumulated other comprehensive income reclassification from foreign currency translation adjustment)	(209)		--		5,929		--
Provision (benefit) for Income Taxes	22		187		(6,099)		764
Net Loss from Discontinued Operations	(447)		(78)		(1,528)		(2,790)
Net Income	$ 4,030		$ 3,050		$ 11,817		$ 9,805
Basic Earnings Per Share Data:
Income from continuing operations	$  0.32		$  0.23		$  0.96		$  0.93
Loss from discontinued operations	(0.03)		--		(0.11)		(0.20)
Net Income	$  0.29		$  0.23		$  0.85		$  0.73
Diluted Earnings Per Share Data:
Income from continuing operations	$  0.32		$  0.23		$  0.95		$  0.92
Loss from discontinued operations	(0.03)		(0.01)		(0.11)		(0.20)
Net Income	$  0.29		$  0.22		$  0.84		$  0.72
Average shares outstanding	13,958		13,579		13,853		13,506

Consolidated Condensed Balance Sheets(Unaudited, In Thousands)
	December 27, 2014		December 28, 2013
Assets
Current assets excluding assets held for sale	$  68,851		$  64,655
Property, plant & equipment, net	11,596		10,635
Other assets	32,559		30,540
Goodwill	14,875		13,113
Assets held for sale	--		23,031
Total	$ 127,881		$ 141,974
Liabilities and Stockholders' Equity
Current liabilities excluding liabilities  held for sale	$   31,746		$   36,839
Other liabilities	6,356		10,340
Liabilities  held for sale	--		6,840
Stockholders' equity	89,779		87,955
Total	$ 127,881		$ 141,974

SOURCE Escalade, Incorporated through PRNewswire by press release ©
http://www.EscaladeInc.com

Global Motorsports Sportswear Industry Report 2014

Dainese ©

DUBLIN-- Research and Markets has announced the addition of the "Global Motorsports Sportswear Industry Report 2014" report to their offering.

The Global Motorsports Sportswear Industry Report 2014 is a professional and in-depth study on the current state of the motorsports sportswear industry.

The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The motorsports sportswear market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans are also discussed and manufacturing processes and cost structures analyzed. Motorsports sportswear industry import/export consumption, supply and demand figures and cost price and production value gross margins are also provided.

The report focuses on seventeen industry players providing information such as company profiles, product picture and specification, capacity production, price, cost, production value and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The motorsports sportswear industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

Key Topics Covered:
 
Chapter One Motorsports Sportswear Industry Overview
Chapter Two Global Motorsports Sportswear Market Status Analysis
Chapter Three Major Regions Motorsports Sportswear Market Status Analysis
Chapter Four Major Countries Motorsports Sportswear Market Status and Analysis
Chapter Five Major Companies Motorsports Sportswear Market Status and Analysis
Chapter Six Motorsports Sportswear Industry Chain and Marketing Channels Analysis
Chapter Seven Motorsports Sportswear Industry Segment Market Analysis
Chapter Eight Motorsports Sportswear Industry Development Trend
Chapter Nine Motorsports Sportswear New Project Investment Feasibility Analysis
Chapter Ten Global Motorsports Sportswear Industry Research Conclusions
 
Companies Mentioned

• Alpinestars
• Dainese
• Ducati
• Fox
• Freem
• Honda
• Kawasaki
• Ktm
• Omp
• Puma
• Renben
• Sabelt
• Sparco
• Stand 21
• Stilo
• Schroth
• Yamaha Motor

For more information visit http://www.researchandmarkets.com/research/9jkp7x/global

Research and Markets : Laura Wood, Senior Manager press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470  / For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900 / U.S. Fax: 646-607-1907 / Fax (outside U.S.): +353-1-481-1716
Sector: Clothing, Sport



Source Research and Markets through BUSINESS WIRE by press release ©

New LED Triple Tennis Court Lighting Introduced by Access Fixtures

WORCESTER, Mass., Feb. 25, 2015 -- Access Fixtures, a leader in commercial and sports lighting, is introducing LED tennis court lighting packages for triple courts, three adjacent tennis courts. LED is the first choice in lighting technology for tennis court lighting, but lighting triple courts with LED has been challenging. As light emitted per luminaire increases, lighting triple courts with LED lighting has become easier. As LED prices decline, lighting triple courts is less expensive. Responding to increasing demand by larger venues wanting to install new LED lighting or upgrade existing lighting to LED, Access Fixtures is now providing standardized LED triple tennis court lighting systems in addition to custom LED tennis court lighting solutions.

"While Access Fixtures has been providing customized LED lighting solutions for tennis clubs, country clubs, resorts and schools, we created standard packages based on repetitive requests for similar LED lighting solutions. Standardization adds value for our customers," said Access Fixtures CEO, Steven Rothschild. "Our new LED tennis court lighting packages expand the offering from single and twin LED tennis court lighting kits to LED tennis court lighting for triple courts."

Compared to HID sources like metal halide, LED has instant-on/instant-off capabilities, reduced energy use, reduced maintenance, and max/min factors for more even lighting levels. With the increasing power of LED luminaires, Access Fixtures lighting specialists are able to illuminate triple courts from the exterior of the court, outside the fence. This eliminates the need to put lights on poles between courts, eliminating trenching or digging holes in existing courts to add poles. Now LED lighting can be installed around triple tennis courts leaving the playing surface untouched and damage free.

About Access Fixtures

Access Fixtures offers commercial and sports lighting for less, and features light fixtures with LED, induction, eHID, PS-MH and CFL light sources that are long lasting and energy saving. With custom manufacturing capabilities, Access Fixtures can competitively build and custom finish luminaires and poles to the performance specifications required. Access Fixtures' extensive lineup of interior and exterior lighting fixtures includes products for sports, commercial, industrial, residential and hospitality applications. Luminaire types include wall packs, area lights, bollards, garage lighters, vandal resistant, exit and emergency, high bay, low bay, linear fluorescent, track lighting and grow light fixtures.

For more information visit Access Fixtures at www.AccessFixtures.com.



SOURCE Access Fixtures through PRNewswire by press release ©
http://www.AccessFixtures.com

G3 ION LT 12 ski-touring binding wins ISPO Award

G3©

Award calls out new G3 binding for defining “a new category of ultralight and powerful.”

Vancouver, B.C. (Feb. 24, 2015) – Earlier this month, G3’s new ION LT 12 ski-touring binding won a 2015/16 ISPO Award, given each year to recognize the most innovative products introduced at ISPO, the European outdoor and ski winter trade show.

The ION LT 12 is following in the footsteps of its cousin, the ION 12, which has already earned an Editor’s Choice award from Backcountry Magazine, a Skier’s Choice award from Powder Magazine and an Editor’s Pick award from Freeskier Magazine.

Based on the award-winning ION 12, the ION LT 12 offers the simplicity and light weight of a brakeless binding while maintaining the ION’s user-friendly and performance oriented features and benefits. The ION LT weighs just 456 grams per binding, and was created for people pursuing longer ski tours or those concerned about weight.

The ISPO Award described it as “the highest performing, most user friendly, and most reliable lightweight tech binding you could ask for,” adding “it defines a new category of ultralight and powerful.”

Along with the ION LT 12, G3 is also introducing the new ION 10 for Fall 2015.

“As we grow the ION family of bindings to three with the LT 12 and the 10, winning an ISPO Award for category innovation is another great reinforcement of all the hard work we’ve put in on the ION,” said Oliver Steffen, founder and President of G3. “It’s also great to win this award for a product like the ION LT 12, which combines superb functionality in a lightweight package – attributes that really resonate with our core audience.”

All three ION bindings feature G3’s beautiful aesthetics combined with superior power transfer, energy absorption and exceptional retention. Whether you are a hard-charging freeride skier looking to lap the side country at your local resort, or an expedition skier exploring untouched peaks in the backcountry, the ION 12, ION 10 and ION LT 12 offer the full range for different type of ski tourers.

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear Inc manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company to gain a reputation as an industry innovator.

For more information, visit www.genuineguidegear.com or like us on Facebook at facebook.com/genuineguidegear.


Source G3 by Kristin Carpenter-Ogden through press release ©