New Indian Brand Proyog Launches Quiet War Against Synthetic Yoga Wear

Indian Startup Challenges Global Leaders in Multi-Billion Dollar Market; Blends Tradition With Technology While Staying True to Yoga

NEW YORK, NY--( Jun 20, 2015) - International Day of Yoga, June 21, 2015 -- Challenging the global leaders in the multi-billion dollar yoga wear market, India-based IKA Yoga Wear today launched Proyog, the world's first yoga wear line for women that stays true to yoga - where synthetics never touch the skin and garments never compress the body. Aimed at serious yoga practitioners, Proyog is designed to enhance their practice. Made from naturally breathable materials, Proyog's trademarked HyperBreath fabrics are non-restrictive and styled so that one is barely aware of their presence, unlike the synthetic garments from global brands which are inherently unsuitable for yoga.

"Yoga wear across the globe has largely been sportswear in disguise," said Malika Baruah, Proyog co-founder and product head. "Today, more than 90% of the market consists of polyester and nylon products that are essentially plastic or PET fabrics which are not at all conducive to yoga. Proyog, on the other hand, has stayed true to yoga wherein every product is designed to enhance the practice. Once a yoga practitioner wears Proyog, she is unlikely to go back to anything else."

The World's First True Yoga Wear

Inspired by 3,000-year-old styles, Proyog has created yoga wear that is relevant to present-day yoga practice. Each garment is designed in a manner that the practitioner is hardly conscious of its presence. It is the only company in the world to use core-spun technology in yoga wear, where the Lycra yarn is wrapped with organic cotton before knitting, ensuring that it never comes even close to the skin. It also does not compress any part of the body or harbor odor causing bacteria like synthetic garments do, while offering greater stretch and recovery than the commonly used cotton-elastane.

Proyog also uses an organic-cotton and modal blend, sticking only to Lenzing Modal®. Modal is one of the most naturally breathable materials and Lenzing Modal® is synonymous with softness, staying soft even after repeated washes.

Proyog is launching 12 styles this season, four of which will be entirely new to the western yoga world. These include the Padma shorts (designed specifically for Iyengar Yoga practitioners), Dhoti pants, Dhoti shorts and the Katori tank. All have been inspired by centuries-old yoga attire. Proyog's color palette is rich, earthy and calming, rather than fluorescent and psychedelic.

"Proyog will help you focus on your yoga practice, instead of being distracted or irritated by the clothing", added co-founder and design head Priyanktha Iyengar. "When you meditate we don't want you to sense the finiteness of your physical being. We're positive advanced practitioners will appreciate it more."

From the Birthplace of Yoga

Proyog spent two years in extensive research before developing the fabrics and styles of garments, closely consulting with yoga teachers and textile engineers. They also spoke with practitioners from 11 nationalities. Their findings showed that most practitioners are not even aware that they are practicing yoga in nylon and polyester clothing. No one had bothered to educate them about the contradiction between yoga and 'plastic,' all these years.

"Indian yogis traditionally wore natural, unstitched clothes which were neither too tight, nor too loose," said Iyengar. "We've tried to come as close to those fabrics and designs as possible. It is no coincidence that the world's first specialized yoga wear brand is Indian. If yoga comes from India, surely the onus of true yoga wear cannot be on the world."

Goal: A Serious Player in the Multi-Billion Dollar Yoga Wear Market "Over 200 million people around the world practice yoga. The estimated market for yoga apparel in the US alone is well over $13 billion annually. Unfortunately, the market is dominated by players who are simply passing off synthetic fitness-wear as yoga wear. There's a lot of harm being done to yoga. We are looking at becoming a serious player, if only to liberate the yoga world from its cling-wrapping and help it breathe again," explains Sanjay Nayak, co-founder and CEO of Proyog.

"We are the only company in the world which is true to yoga. We are as committed to yoga as Speedo is to swimming, or Everlast is to boxing. None of the popular yoga wear brands have even bothered to understand the requirements for yoga. If they had even a modicum of respect for yoga, they wouldn't be churning out 'plastic yoga pants' day-in and day-out," said Dave Banerjee, co-founder and marketing head.

Proyog had raised an early round of funding from Naresh Malhotra, ex-Sequoia Capital and KPMG, and Ajay Malhotra of VAMM Capital. The company plans to raise Series A funding soon.

Where to buy Proyog? How much?

Proyog will be available in the U.S. from June 21 on amazon.com, proyog.com and jabongworld.com with an MSRP ranging from $45-$65 for tops and $45-$89 for bottoms, this season. The company plans to make the product available at leading retailers later this year. It will also be available at specialized e-tailers and sporting goods chains.

About Proyog

Launched on the first International Day of Yoga, Proyog is the world's first true yoga wear. It has taken designs from ancient India and recreated them using cutting-edge technology, to make them relevant to the present-day practice of yoga. Proyog's yoga wear line for women targets serious practitioners, across the world. Proyog is designed, manufactured and marketed by Bangalore based company IKA Yoga Wear Pvt. Ltd. www.proyog.com




SOURCE: IKA Yoga Wear through Marketwired by press release ©


Media Contacts: Mary Placido/ (415) 218-3627

Sharon Sim-Krause/ (415) 420-1889

Personal Protective Equipment (PPE) and Clothing Market Sees an all-time High - Ansell Limited (Australia), Royal TenCate NV (The Netherlands), Teijin Limited (Japan), DuPont (U.S.), Honeywell to Retain Leadership

BANGALORE, June 23, 2015 -- The report presented by Mordor Intelligence consists of a detailed account of the Personal Protective Equipment and Clothing (PPEC) market, its size, share, volume, Industry Policy and Standards, changing Industry dynamics, innovation in technologies, fabrics, raw materials, Investment opportunities, future trends and projections. An in-depth analysis and quantitative assessment based on each product segment : Primary (Gear, Armour , Gloves, Respirators and Breathing sets, Helmets, Protective suits, Shields, Goggles and Face shields, Protective and Padded vests) and Ancillary (Heads, Caps, Masks) is included in the report.

Interest in the Advanced Protective Clothing, Gear and Armour Market has been consistently on the rise in the recent times due to numerous reasons.

Drivers and Constraints:

The primary driving factors of the phenomenal growth of the market is the emphasis being laid to reduce professional hazards and increase safety and protection of the workforce. Recent Governmental Policies and Standards have re-instated the need for accountability in hazardous events or accidents at work sites. This has led corporates and multinationals to take initiatives by introducing Personal Protective Equipment (PPE) and Clothing as part of the industry standard and norm.

Not surprisingly, the market is restricted by constraints of lack of investments, non-compliance to industry standards, current trend of manufacturing products of inferior quality and the currently existing complex supply chain which is hard to tackle. Another major constraint of the market is the lack of enough emphasis to security and protection issues in the current governmental and socio-political set up. Many industries do not have sufficient adoption of PPE clothing and technology due to the lackadaisical attitude of the policy makers and enforcers, as well as the negligence and high handedness of corporates.

The Protective Gear and Armour market is big, complex, tangled, yet fragmented. The current focus is on designing, manufacturing and production, rather than on supplying and distributing. Clearly, the market is yet to reach its optimum potential globally.

Protective suits and gears are characterized by the display, level of comfort, hygiene, design and framework, power, mobility and portability and the ease to store at any given location irrespective of geographical factors, climatic conditions and space constraints.

The domain of Advanced Protective Clothing and Equipment is predominantly well-established in North America, with U.S leading with a market worth of $4.24 billion in 2014. The U.S market for PPE is expected to reach a staggering figure of $5.5 billion in the next six years with a compounded annual growth rate (CAGR) of 4.4%. Interestingly, more than 50% of the Global demand for PPE is specifically from North America. The Global Market is projected to be worth $10.41 billion by the end of 2020 with a CAGR of 6% from 2014-2020.

Opportunities:

Despite the evident limitations in funds the market shows tremendous possibilities and opportunities in the technology with most of the constraints being addressed gradually. It has been understood that it is essential to strike a balance in Protective Clothing designs to meet the rising workforce, emphasize on corporate investment in the safety and protection of the employee and the growing need to concentrate on women armour designing and manufacturing which is currently at a nascent stage, despite the considerable working women's population in the world.

Subscribe to free alerts or browse our comprehensive literature on Advanced Protective Gear and Armour Market: http://www.mordorintelligence.com/industry-reports/automation

About Mordor Intelligence:

Mordor Intelligence is a global market research and consulting firm offering in-depth market analysis reports and consulting services. Mordor Intelligence has the world's most inclusive research on the Global Protective Clothing and Equipment Market. We monitor and analyse industry trends, strategies for market entry and establishment including an in-depth analysis on the market shares and size based on segmentations - from qualitative analysis to qualitative with market data, with an accurate forecast of the market numbers.

Media Contact: Ms. Swathi S Kumar/ E-mail: info@mordorintelligence.com/ Tel: +1 781-300-3838/ Website: http://www.mordorintelligence.com




SOURCE Mordor Intelligence LLP through PRNewswire by press release ©

BRP Signs On to Become Newest OEM Exhibitor at 2015 AIMExpo

Legendary Brands Can-Am, Sea-Doo and Ski-Doo Will Be Showcased

IRVINE, Calif. (June 18, 2015) – The American International Motorcycle Expo (AIMExpo) announced today that BRP, a global manufacturer of powersports vehicles and propulsion systems, including iconic brands such as Can-Am, Sea-Doo and Ski-Doo, will attend the 2015 event, becoming its newest OEM exhibitor. The multi-faceted company will feature its diverse range of products from October 15-18, both on the exhibitor floor of Orlando’s Orange County Convention Center (OCCC) and at AIMExpo Outdoors.

BRP’s renowned brands have become industry leaders thanks to the manufacturer’s culture of innovation that is applied to every one of its products. AIMExpo provides an ideal platform for BRP to showcase its well-rounded collection of powersports vehicles that provide a high-performance option for every condition, whether on or off-road, on the water, or on the snow.

“We believe AIMExpo is the ideal event to showcase BRP’s product portfolio,” said Delton Bohlman, Director of Dealer Network Management, BRP. “In fact, AIMExpo will be one of the first North American public showings for some of our model year 2016 lineups. Dealers will also be able to get a glimpse of BRP’s new dealer image.”

With high performance Ski-Doo snowmobiles, top-of-the-line Sea-Doo personal watercraft,
cutting-edge Evinrude and Rotax engines, and an impressive slate of Can-Am ATV and side-by-side options, BRP’s product lineup is not only one of the largest in all of the powersports marketplace, but is also one of the most creative. Innovation sits at the heart of everything BRP produces and one of the company’s truest representations of that is its one-of-a-kind Can-Am Spyder which will be a focal point at AIMExpo. The first true on-road vehicle produced by BRP, the three-wheeled Can-Am Spyder sits in a class of its own with state-of-the-art technology and a ride experience unlike anything else offered in the industry. Most of the Can-Am Spyder and off-road vehicles will be available for demo rides at AIMExpo’s hugely popular outdoor experiential space.

BRP will also display its integrated and innovation-driven line of accessories and clothing, which features the same dedication to quality and function as its powersports vehicles.

“The BRP name speaks volumes in the powersports industry about the wide range of recreational products that it offers. That diversity and the presence of each BRP brand at AIMExpo is a great representation of how dynamic the all-in-one platform is in reaching every segment of the greater powersports marketplace,” said Cinnamon Kernes, AIMExpo Show Director. “Adding an OEM with the stature and range of BRP shows that AIMExpo is absolutely changing the way the industry showcases its products to North America and the world.”

Nearly 400 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.


Source AIMExpo ©

Nike Hyperdunk 2015 Delivers Modern Aesthetic with Advanced Technology

The Nike Hyperdunk 2015 shoe features the brand’s top performance technology and a striking, cutting-edge silhouette. Leo Chang, Nike Basketball’s Footwear Design Director, led the development of the new Hyperdunk, aiming to evolve the line’s aesthetic while solidifying its reputation as one of basketball’s most technically advanced shoes of all time.

Releasing in more than 15 countries on July 1, the Hyperdunk 2015 is a lightweight, responsive shoe that feels like a high-top, but performs like a low-top. Modern design cues of the futuristic NIKE MAG inspired the new Hyperdunk, including the extended collar height and minimalist upper with reduced layers.

The Hyperdunk 2015 combines a progressive design aesthetic inspired by the NIKE MAG, with technical obsession on the upper, midsole and outsole,” said Chang. “Our goal was to make this the best-performing Hyperdunk from top to bottom.”

An Upper Fit to Move 

Flexibility and support define the new Hyperdunk upper, led by four technical details born from athlete insight and exhaustive testing:

1. Hyperfuse construction fuses lightweight textile with support skins to create a seamless, one-piece upper for lightweight durability and support.

2. Flexible collar foam helps lock the foot in place, providing the support of a high-top with the feel of a low-top.

3. Internal bootie construction features mesh and foam, which stretch and conform to the foot for a snug, comfortable fit.

4. Nike Flywire technology wraps the foot for a dynamic feel and lockdown support perfected for basketball. Molded channels allow the Flywire cables to loosen and tighten with the natural motion of the foot.

Responsive Midsole Cushioning 

Nike Zoom Air technology provides optimal cushioning for the elevation, impact and dynamic footwork of basketball. For the first time, the Hyperdunk footwear franchise features Zoom Air within a modern midsole construction, which includes three technical details:

1. Zoom Air units in the heel and at the forefoot provide low profile, responsive cushioning for excellent court feel.

2. Midsole foam surrounding the heel functions as a heel counter to enhance stability.

3. Phylon midsole provides lightweight cushioning and stability.

Dynamic Outsole Traction Design 

Traction design can make or break a basketball shoe. Nike Basketball’s obsession with traction has propelled the industry to new places with the KYRIE 1 and KOBE X, and continues with the Hyperdunk 2015. Its versatile outsole construction is intended for diverse court surfaces, indoor and outdoor. The Hyperdunk 2015 features three key outsole details:

1. Herringbone pattern refined to enhance tackiness and grip, while delivering durability and traction for an array of court surfaces.

2. Outsole design wraps up the shoe’s sidewall to enhance stability and support in the midfoot area.

3. Outsole material reduction at the heel to minimize weight and reveal the Zoom Air cushioning inside.

Availability

The Nike Hyperdunk 2015 is available globally in the bright crimson launch colorway at nike.com and select retail locations beginning July 1. The white colorway is available beginning Aug. 1. Six key colorways are available July 1 - Sept. 30.



Source Nike Text and pictures ©

 

 

Electric Co-founder Kip Arnette Retires

SAN CLEMENTE, CA – Electric announced today that Kip Arnette, Electric Co-Founder, is retiring after 15 years with the brand.

“For the first time in a long time I have decided to make a selfish decision in order to follow my passions and seek new adventures outside of work. I am proud of the brand’s success and am confident I am leaving Electric in great hands. I still plan to be a part of Electric, just not on a day-to-day basis. Thank you once again to those who have poured their heart and soul into making Electric what it is today.“ – Kip Arnette

“Kip’s retirement is bittersweet for me, after 22 years of friendship I can’t help but be excited for him to get out and play. It is pretty rare that any founder would stay with a brand that he/she had sold for the first time over 8 years ago, and seen two different owners since. That is a testament to his passion for the Electric brand. We are all so proud of what he has accomplished as an individual in helping to build two of the best eyewear brands in action sport history; Arnette in its heyday and Electric. He’s been at it for 25 years, he now will get to enjoy the fruits of his labor. His spirit will forever be with the brand, and is embedded in the design team he has been working with for over a decade.” – Eric Crane, CEO & President

ABOUT KIP ARNETTE

Kip Arnette originally studied the art of eyewear under his father Greg Arnette, founder of Arnette sunglasses. Kip has over 20 years of experience in creating some of the most innovative and influential sunglasses and snow goggles in the industry.

ABOUT ELECTRIC

Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.

For more information on Electric please visit: electriccalifornia.com


Source Electric by press release ©

Travel & Outdoor Trends from MERCURYcsc — The Truth About Camping? It Isn't Fun.

BOZEMAN, Mont. — What’s the truth about camping? Ninety-one percent of experiential travelers — people defined by their passion for travel and the outdoors — don’t describe camping as fun. So why do they still go? In our second edition of The Pulse from Think T+O™, we aimed to find out, exploring America’s conflicted love affair with camping in the great outdoors.

If we don’t like bugs, then why do we immerse ourselves in the areas they love to populate and subject ourselves to their parasitic ways? If we aren’t getting enough sleep in our own homes, then why do we try to sleep with fewer comforts in the outdoors? And why would we ever want to abandon the modern conveniences of plumbing for a hole in the ground (at best)?

Why? Because camping gives us an opportunity to push our over-indulged limits, lets us explore who we are and reminds us of what’s most important. Scientists, academic researchers and psychologists might chalk it up to our need for more awe in our lives or our attraction and attachment to fire.

Thanks to insights from this edition of The Pulse, we know that experiential travelers realize that camping is a much more complex experience than is often portrayed in advertising and marketing messages. Smart travel and outdoor brands will understand the need to speak about the hard and often uncomfortable truths about camping – and not just focus on the fun-ness.

Learn more in our full report. We’ll provide you with results from The Pulse and actionable insights that you can use as you look to connect with this audience.

About MERCURYcsc

MercuryCSC is a Bozeman-based, converged marketing agency that connects brands with people who value travel, the outdoors and a sense of place. Fueled by its proprietary Think T+O research and team of emerging media, creative and public relations experts, MercuryCSC boasts Effie-award winning excellence.


By Maclaren Latta through press release ©


Media:Maclaren Latta, Vice President of Consumer Insights
406.600.4459, maclaren.latta@mercurycsc.com

Augsburg ( Germany) The international golf trade fair GOLF EUROPE will not be held until next year

06/22/2015 GOLF EUROPE trade fair date moved to 2016

The international golf trade fair GOLF EUROPE will not be held until next year

as the organiser of the international golf trade fair GOLF EUROPE, Messe Augsburg, has decided to move the trade fair to next year. Despite the extensive interest displayed by both exhibitors and partners, the latest developments in the golf industry necessitate a review of the future organisation of this event.

In the past few years, GOLF EUROPE has successfully established itself as a business platform for the entire European golf industry. The high quality standards and attentiveness of the trade fair team and the choice of Augsburg as a trade fair location as it is centrally situated in a charming region and has excellent transport links have won unanimous praise.

The exhibitors from the various industry sectors nevertheless seem very heterogeneous, especially as far as the ideal timeframe for the trade fair is concerned. It has therefore been decided that the industry meeting's profile needs to be defined in more detail for the relevant target groups in consultation with the partners in order to find a date that is as convenient as possible for all participants.

It is hoped that this will boost the level of interest ready for the new trade fair date in 2016, which will be announced in due time.

Additional information:

www.golf-europe.com

www.facebook.com/golfeuropeaugsburg

www.google.com/+golfeuropeaugsburg

www.twitter.com/golfeuropemesse

Contact: Gregor Gritzky / Head of Marketing  I Communications/ Messe Augsburg ASMV GmbH

Phone: +49 (0)821/2572-112/ Fax: +49 (0)821/2572-105/ presse(a /mailpro).tect> t)messeaugsburg.de

Source Golf Europe by press rfelease ©

 

Hydrapak Develops Running Specific Line of Collapsible Hydration Products

Oakland, CA — Jun 18, 2015
From the experts in portable hydration solution comes a new line of thoughtfully-designed running products built to go the distance without weighing you down. The Collapsible Run collection from Hydrapak is built for speed, versatility and is fully customizable for brands and events.

The Collapsible Run SoftFlasks are a new flexible solution for carrying water without the bulk. The line includes four new products; the Ultraflask XL (600ml) and Ultraflask (450ml) both feature caps with drinking tubes and Hydrapak’s blaster bite valve and are designed to be worn in vest pockets for easy hydration while running. The smaller Speedflask (300ml) with bite valve on the cap fits in any pocket and can be used as a handheld. For race events where aid stations are available, the Runners Cup is a collapsible cup designed to be carried by runners and refilled as needed.

“Hydrapak has been at the forefront of innovative hydration solutions for the endurance athlete,” explains Sam Lopez, VP of Product Development, Hydrapak. “The Collapsible Run collection is the combination of Hydrapak design expertise and the feedback we’ve received from runners using collapsible hydration products day in and day out.”

Hydrapak Collapsible Run flasks are the lightest products designed by Hydrapak to date and are built with an ultrathin yet durable .25mm TPU film. Post-and-sheath bite valves ensure leakproof performance and ease of use while on the move. Multiple sizes allow for these flasks to be carried in an athlete’s favorite vest, running belt or pack while the design offers decreasing size with every sip. Empty flasks easily tuck into even the smallest shirt or jacket pockets.

In conjunction with the Eiger Ultra Trail, Hydrapak is introducing its new customization capability in the Run line. As a sponsor of Eiger Ultra Trail, Hydrapak and race organizers developed a custom-printed Speedflask for the event to be included in race bags. The customization capability for the SoftFlasks features a printing process that allow event organizers and companies to offer branded Hydrapak products.

The Eiger Ultra Trail is part of the 12 race Ultra-Trail World Tour (UTWT) in partnership with the International Trail Running Association (ITRA). UTWT organizes events on all continents and includes the Ultra-Trail Mont Blanc, Western States 100, and three TNF Endurance Challenge events. The Eiger Ultra Trail E101 course winds, climbs and descends its way by the storied peaks Jungfrau, Monch and Eiger over 101 kilometers and some 6700 meters of elevation gain. Athletes entering the Eiger Ultra Trail are the first to get their hands on the newly designed Speedflask. The new products will be put to the test on one of the most difficult ultras on the circuit.

For more information on Hydrapak hydration solutions visit hydrapak.com or contact Patrick Brown at patrick@palemorning.com.

Further details on the Eiger Ultra Trail can be found at eigerultratrail.ch/en.

ABOUT HYDRAPAK: 

The hydration specialist, Hydrapak builds the easiest-to-use and most functional hydration systems available. Their technical manufacturing expertise allows Hydrapak to design and build unique and inventive solutions to portable hydration. By pushing the boundaries of design and materials, Hydrapak’s innovative solutions deliver superior performance for all activities. With input from dedicated outdoor enthusiasts, Hydrapak continuously refines its products to achieve a standard of performance unsurpassed in the industry. This strategy has positioned Hydrapak as the leading provider of personal hydration systems to an extensive and growing list of manufacturers integrating Hydrapak solutions into their products for recreational and military use.



By Patrick Brown through press release ©
 




Pale Morning Media  / patrick@palemorning.com

Brooks Running Company Appoints Leo Burnett Worldwide as Global Agency of Record

Account to be lead out of agency's Chicago office

CHICAGO, June 18, 2015 -- Leo Burnett today announced that Brooks Running Company has selected it as global creative agency of record. A global piece of business, the Brooks account will be led out of Leo Burnett Chicago. The agency will be responsible for all creative strategy across multiple platforms, from print to retail to digital.

"We are focused on being the No. 1 choice for runners worldwide," said Anne Cavassa, Chief Customer Experience Officer, Brooks Running Company. "We saw immediately that Leo Burnett had an inherent understanding of our brand, the run, and most importantly, what makes runners tick. We are thrilled to partner with them to create a brand loved by runners around the world."

Located in 60 countries, Brooks is a brand on the move. Known around the world for its "Run Happy" philosophy, Brooks' passion lies in celebrating and championing running and runners everywhere.

"The opportunity to partner with the running brand that's beloved by all runners is hugely exciting," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "Brooks has massive ambition and a bold vision for the future, and we're proud to be a part of it."

The new business win for Leo Burnett comes only three weeks after announcing Marshalls as its newest client. Other recent wins include Kraft, United Healthcare and McDonald's North American brand assignment.

"Brooks Running is a remarkable brand with a passionately loyal following, which naturally lends itself to meaningful storytelling," said Leo Burnett North America CEO Rich Stoddart. "We're looking forward to leveraging our global network to help the brand surpass its communications and business goals."

Learn more about Brooks Running at http://www.brooksrunning.com/ and Leo Burnett Worldwide at http://leoburnett.com/.

About Brooks Running

Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks' mission is to inspire everyone to run and be active by creating innovative gear designed to keep them running longer, farther and faster. Brooks' mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle.

Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).

About Leo Burnett Worldwide

Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Brooks Running, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.




SOURCE Leo Burnett Worldwide through PRNewswire by press release ©
http://www.leoburnett.com

Aventura Clothing Ranked Number One in Textile Exchange’s Race to the Top

Reno, NV - Aventura Clothing has been recognized by the Textile Exchange for their efforts in converting more of their women’s clothing styles over to sustainable, eco-friendly and organic fabrics. With a dedication to protecting the Earth, one garment at a time, Aventura is proud to be ranked number one in the Textile Exchange’s Race to the Top for their league.

Since 2002, Aventura has been a member of the Textile Exchange, a global nonprofit organization that works closely with all sectors of the textile supply chain to find the best ways to minimize and even reverse the negative impacts on water, soil, air, and the human population created by the clothing industry. The Race to the Top Award celebrates those companies who are converting their ranges to organic cotton, in order of percentage total cotton consumption.

“When we were first developing the concept for Aventura Clothing in 2005 we attended the Organic Exchange conference (now Textile Exchange).” states John Kirsch, President of Aventura Clothing. “Following that conference, we were surprised how the larger brands at the event were willing to open up and help brands that were interested in getting into the organic cotton/textile space.”

Aventura and brother brand, Ecōths, are dedicated to creating stylish clothing using organic cotton and other sustainable fabrics, such as rayon from bamboo, modal and recycled polyester, in their collections. Both brands are passionate about doing their part to help the environment, from the fabrics they use to the environmental measures they take at their offices to make a minimal impact on the Earth.

About Aventura Clothing

Based in the beautiful Sierra Nevada Mountains, Aventura designs and creates fresh lifestyle clothing and accessories for women. Aventura is a family-run company that focuses on being thoughtful in everything they do from their employees, to their customers, to the environment and their products. With an attention to detail, their clothing is feminine, flattering, and functional for women who relish the everyday adventures and appreciate clothing crafted with natural fibers and a low environmental impact.  Aventura provides women a stylish, natural look while also helping the Earth, one garment at a time.