New products: Buff, Inc. celebrates soaring SUP interest with surf-inspired UV Buffs® at ORSM

Santa Rosa, California, Jul 30, 2012 -  

Celebrating the rise of stand-up paddleboarding across the country – as well as in the outdoor industry – Buff, Inc. is introducing a line of UV Buff® surf styles at the 2012 Outdoor Retailer Summer Market show.

The surge of stand-up paddleboarding (SUP) at Outdoor Retailer includes 28 exhibiting brands, a new SUP zone and paddle tank in the New Product Pavilion, and special events including SUP jousting, sprinting, and SUP-mountain biking.
At the Buff, Inc., booth (#8038), the boom in SUP can be seen in six new UV Buffs® which are ideal for each and every SUP adventure. Made from Coolmax® Extreme, the surfing UV Buffs® effectively protect against 95 percent of harmful UV Rays, while also wicking moisture away from the skin to provide all-day paddling comfort.
“Although the UV Buff® is already a coveted accessory amongst many surfers, we knew that an assortment of styles that celebrated surfing and surf culture would be welcomed with open arms,” said Shirley Choi Brunetti, Vice President and General Manager, Buff Inc.
Designed by Florida-based graphic designer and surfer Rob
McAbee, the six new Buff® styles perfectly capture a variety
of unique surf culture moments, including an iconic “Endless Summer” tribute.
Other new styles include the Glassy UV Buff® and Wave UV Buff®, which celebrate surf swells with vibrant blue and turquoise patterns; the Longboard UV Buff® which features a crisp digital image of the iconic shape; a Sundown Buff® that salutes the classic beachfront sunset; and a Surf Flower UV Buff® which adds a touch of tie-dye style. The new UV Buff® surf styles will be available for $23 in spring 2013.
At Outdoor Retailer, the new UV Buff® surf styles can be seen at the Buff, Inc. booth (#8038).
For more information regarding Buff, Inc., including their complete collection of year- round, multifunctional headwear, please visit www.buffusa.com.

About Buff Inc.: Inc. Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Celebrating its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to- wear demo videos and shop online at www.buffusa.com.

(Drew Simmons, Pale Morning Media, drew@palemorning,com)