Wellington, New Zealand, Jul , 2012 -
Bottoms get top billing in Spring/Summer 2013 with Icebreaker’s
innovative new collection of merino travel shorts and pants. Fresh
Icebreaker styles include crop pants and crop leggings for women, travel
pants for men, and Icebreaker’s first-ever woven shorts for both men
and women. Icebreaker’s comprehensive new range of bottoms completes
Icebreaker’s top-to-toe merino wool layering system, designed for
adventures near and far.
“Icebreaker is from New Zealand, at the
bottom on the world, so it was about time to make bottoms a top
priority,” says Rob Achten, Icebreaker Creative Director and Vice
President of Product. “Our Journeys travel collection has long offered
street-smart tops, cover-ups, dresses and skirts, and new customers can
complete their outfits by teaming them with an extensive range of shorts
and pants.”
The Journeys Shorts
Icebreaker’s
casual shorts have a twill weave and a sophistical, understated design.
With 70% merino and 30% cotton for extra durability and shape, they are
lightweight, highly breathable and easy care – making them the perfect
travel shorts for urban and expedition adventures.
Men can
choose from the four-pocket Escape Shorts, which hit above the knee, and
the longer cargo-style Seeker Shorts. Women can choose from the Via
Shorts and the longer Vista Shorts, which can be rolled up to a custom
length.
The Journeys Pants
Men’s new Escape
Pants feature an internal draw-cord waist, roomy front pockets and a
relaxed fit. With a comfy waistband and a relaxed fit, women’s Villa
Crop Pants are the ideal airplane pants, while the versatile Villa Crop
Leggings can be teamed with a dress, skirt or tunic.
All pants styles have a touch of LYCRA®, for great stretch and recovery.
About Icebreaker
Launched
in 1994, Icebreaker was the first company in the world to develop a
merino wool layering system for the outdoors. It was also the first
outdoor-apparel company in the world to source merino directly from
growers, a system it began in 1997. Icebreaker merino clothing for the
outdoors, technical sports and lifestyle includes underwear, mid-layer
garments, outerwear, socks and accessories for men, women and children.
Icebreaker is based in Wellington, New Zealand, and is sold in more than
3,000 stores in 43 countries. See icebreaker.com for more information
about Icebreaker, and jeremymoon.me for more information on Icebreaker
founder and CEO Jeremy Moon.
Contact: Julie Atherton
JAM Media Collective
julie@jamcollective.net
Aucun commentaire:
Enregistrer un commentaire