Trade shows : ISPO BIKE, Cycling is “in” again !

ISPO BIKE 2012 will be held in Munich, Germany, on Aug. 16-19, at a time when cycling seems to be “in” again, and in more sophisticated ways than before. According to the German Bicycle Industry Association (ZIV), classic city and trekking bikes made up 59 percent of the 4.05 million bicycles sold in Germany in 2011. The Urban and Innovation Hall at ISPO BIKE will host various innovations in the sector. Boo Bicycles, for example, will present bikes made of bamboo, for use both in the city and in the country.  Innovative solutions will also be presented in the segments of bikewear, accessories and components. The trade show will be enriched by an experience-oriented side event program.

(by SGI Europe on Jul 23, 2012 / through ispo-newsblog)