Business news :Reebok Opens First Fit Hub Store in U.S.

Reebok opened the first Reebok Fit Hub in the U.S. on the corner of Manhattan’s 37th Street and Fifth Avenue. The Fit Hub combines a Reebok retail store on the street level with a Reebok CrossFit Box (gym) on the lower level to immerse consumers in the full Reebok Fitness Experience.

As the pre-eminent fitness and training brand, Reebok believes that the unique concept store "represents how the company is seamlessly blending retail with fitness. Inspired by elements found in Fitness Studios and CrossFit Gym’s, the environment is raw, creative and innovative.. This is a place where people can go to find the very best fitness and training products, trusted advice, guidance, community based events and, of course, get fit at the Reebok CrossFit Fifth Ave box."

The Fit Hub is staffed with fitness and product experts to give consumers first-hand advice on Reebok footwear and apparel technologies as well as a range of fitness and training topics. This all-in-one ‘home for fitness’ stems from the idea of having a retail store and CrossFit Box in one environment, providing a truly one-stop-shopping fitness experience.

Reebok CrossFit Fifth Ave will offer 15 classes a day starting at 5AM. The Box features a state-of-the-art 130-foot pull-up rig, with a complete offering of CrossFit equipment to cater to its growing member base. Box amenities also include a full locker room and a ‘recovery center’ with a hyperbaric chamber for members to take advantage of its therapeutic qualities. The Fit Hub product offering will consist of pinnacle apparel and footwear from its fitness and training lines, including CrossFit gear and some select merchandise exclusive to the 5th Avenue location.


(SportsOneSource Media)