Business people : Hestra Hires Erin Tulley as Marketing Director and Expands Sales Force

Hestra, a leading international glove brand in skiing/snowboarding, cycling, outdoor recreation, and leisure, announced additions to its marketing and sales staff. Erin Tulley joins the company as marketing coordinator, and Ryan Genua and Rik Andresen will serve as U.S. sales representatives.

Tulley comes to Hestra from her previous marketing position with the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) in Lakewood, CO, where she assisted with the association’s public relations, communications, and sponsor relations programs. A New Mexico native and lifelong skier, Tulley brings valuable communications and marketing experience to the company, having previously worked in publishing and as an athletic communications assistant at Purdue University.

As part of the brand’s continued growth, Hestra’s new sales representatives, Genua and Andresen, join the company to cover the southeast, south central, and southwestern US territories.

“Hestra has another big season ahead, and with these additions to our staff we’re hoping to continue to expand our presence in the US market and provide the best service possible to our retailers and customers,” said Dino Dardano, president of Hestra USA.