Business People : Steve Lindenau Appointed CEO of BH North America

August 14, 2012 Foothill Ranch, CA – The privately held BH Group, headquartered in Spain with over 100 years of innovations and technological advances in Bikes and Fitness Equipment is proud to announce that Steve Lindenau will immediately serve as CEO and President of their leading Orange County fitness equipment manufacturer, BH North America. BH North America is represented in the market by the brands: BH Fitness, Bladez Fitness, i.Concept and the Ulti-MATE storage lines.

Steve Lindenau’s 25 years in the fitness and bike industries is highlighted by Presidential positions at Diamondback Fitness, Teutonic Sales and Distribution, and Trek Germany. He also served as an executive with Vision Fitness.

Lindenau served over two years as the National Sales Manager for BH Fitness until recently being appointed General Manager of Easy Motion Electric Bikes, a division within the BH Group and a post he will continue to oversee with his new role as CEO at BH North America.

Pablo Lazarrga, CEO of the BH Group said “Mr. Lindenau is well respected in the industry as a global leader with his international work in fitness. He is the ideal choice to lead our U.S. division. His proven leadership will be a driving force to lead a complex organization with his strong executive skills and personal qualities.”

Lindenau’s vast experience, steeped in fitness equipment and bikes will serve him well in his new position at BH North America.

Steve Lindenau stated “I am excited about this opportunity. We have set forth lofty goals, but I believe we have the right team in place to meet the challenge. BH has a great international presence and I look forward to growing our customer focused business in the United States and Canada.”

Steve Lindenau will also take a post on the BH North America Advisory Board.

For more information visit www.BHNorthAmerica.com

About BH Fitness
BH Fitness is a multi-national company within the BH Group, headquartered in Spain and creating quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH Fitness products can be found in more than 65 countries worldwide, making BH Fitness one of the most trusted and widely used fitness brands available today.

For more information visit www.BHFitness.com. The mark "BH" and the design mark BH Fitness are registered trademarks and used by BH North America Corporation under license from their owners.