Business and retail news : Dr. Martens to Open Second NYC Store ! Just in Time for Black Friday !

Dr; Martens Soho store

British footwear brand picks a spot just north of Union Square for its second outpost in the city. Hypoallergenic skincare is out, and thick soles are in at storefron
British footwear brand Dr. Martens is stepping out for a second time in the Big Apple. After leasing its first New York City store two years ago in SoHo, the company, which has a U.S. headquarters in Portland, Ore., recently signed a 10-year deal for 6,200 square feet at 868 Broadway, between West 17th and West 18th streets.

The deal includes about 2,000 square feet on the ground floor, a 1,700-square-foot storage basement, and 2,500 square feet on the second floor, which will be used for a showroom and office space. Typical neighborhood asking rents are around $300 a square foot, brokers said.

Union Square is increasingly becoming the footwear capital of the city—outposts from Geox, Steve Madden and Paragon are all nearby...

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By Adrianne Pasquarelli