BSN Sports, Inc. acquired the assets of GameDay Athletic Supply, located
in St. Joseph, MN. GameDay brings 11 years of market experience serving
school and team customers in Minnesota and North Dakota. The GameDay
team will complement BSN's growing footprint in the north central United
States under the direction of Duane Petersen, Regional Sales Manager
and Phil Dickman, Vice-President Central Division.
"We welcome
Scott Schroeder and his team of talented sales professionals to the BSN
family," stated Adam Blumenfeld, Chairman and CEO of BSN Sports. "We
remain focused on partnering with the highest quality sales
professionals and companies in the industry. GameDay Athletic Supply
certainly meets this criteria. We look forward to growing our footprint
throughout this region of the country. We are proud to now have local
sales representation in nearly every state in the continental United
States. We intend to continue to deepen our presence in existing and new
markets."
The GameDay transaction marks BSN Sports' fifth
acquisition in the last 12 months. The Company stated it continues to
pursue a number of strategic acquisitions, joint ventures and
partnerships to further its reach into the Team sporting-goods market.
As was previously announced, Tevis Martin and Bob Dickman lead BSN's
corporate development efforts.
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