Business news : DNA Embedded Textiles to Aid Anti-Counterfeit Efforts

STONY BROOK, NY--(Marketwire - Sep 17, 2012) - The Textile Center of Excellence at Huddersfield, United Kingdom (TCOE), and Applied DNA Sciences, Inc. (OTCBB: APDN) (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced today the roll out of a new platform for protecting textile brands, under the SigNature^® DNA brand. The services, which the two organizations call "revolutionary," aim to protect textiles from a wave of counterfeiting which has struck the industry.
The platform includes applications which protect a wide range of textile, apparel and accessory products, including impregnation and authentication of DNA-marked:

• wool yarns
• polyester thread
• cashmere yarns
• fabric selvedge
• woven and non-woven labels

The platform will be unveiled at the world-famous Première Vision Pluriel, opening at Paris Nord Villepinte Parc d'Expositions (exhibition center) at Booth #5C18, from September 19-21, 2012. At the show, APDN and TCOE will feature demonstrations, samples, and technical experts, all showing the "unique, uncopyable, and uncompromising" abilities of the technology in protecting brands from counterfeiting.
In a joint statement, the two organizations said that their technology "offers our industry a unique and powerful means to mark and authenticate original items marked with DNA."
The two organizations described SigNature DNA as "a leading anti-counterfeiting technology that can be incorporated at any point in the textile supply chain as a means to link a genuine product to its original source of manufacture." Botanical SigNature DNA markers are authenticated in a laboratory and help to provide forensic evidence that can be used in a court of law.
The Textile Centre of Excellence has partnered with some of the most prestigious mills in the United Kingdom, including Bower Roebuck, Dormeuil, Holland and Sherry, Taylor and Lodge, and John Foster. Collectively, these fabric designers and weavers supply fabric to many of the most famous designer lines of Europe and America. Its botanical SigNature DNA-based technology protects historic and high-value Yorkshire Wool. APDN has separately partnered with Supima, a promotional organization of American growers of American Pima cotton.
Bill Macbeth, Managing Director of the Textile Centre of Excellence, commented: "SigNature DNA technology offers textile and clothing manufacturers a fool-proof and affordable solution to the growing menace of product counterfeiting. We are ready and willing to help brand owners and manufacturers to boost their brand values and revenues by incorporating this unique protection into their products."
Said Dr. James A Hayward, President and CEO, Applied DNA Sciences: "We believe that the Textile Centre's new platform is a powerful demonstration of the versatility and effectiveness of our SigNature DNA product. We urge visitors to Premiere Vision to visit the TCOE booth and see for themselves how DNA marking and authentication can add great value to their product lines."

About The Textile Centre of Excellence, and the Huddersfield and District Textile Training Company
The Huddersfield and District Textile Training Company was established in 1976 to unite the local textile industry in a shared approach to professional, equitable and high-quality training. In 1999 the company established the Textile Centre of Excellence, a £2 million development located in Leeds Road Huddersfield, providing a wide range of 'state of the art' textile and clothing research and development, training and production facilities including:

• a technical workshop
• a research and product-testing laboratory
• a fully equipped clothing studio
• the world's first 3D weaving machine
• ground breaking laser/plasma processing technology
• award winning multi-media meeting and conferencing facilities

The Centre has over 70 member companies. To learn more go to www.textile-training.com

About APDN
APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and smartDNA, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.
The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 8, 2011 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.