Reebok International Ltd. has reorganized its senior management and
eliminated the position of global president. Uli Becker, previously
Reebok’s global president, will now serve as president of Reebok North
America, continuing to report to Adidas CEO Herbert Hainer.
Reebok
is following the structure of its German parent company, Adidas, and
there is no longer a global president for either brand, said Dan Sarro, a
Reebok spokesman, told The Boston Globe. Additional details will be
released at Reebok’s investor day presentation in California being held
on Sept. 20, he added.
Becker has worked for Adidas since 1990 and was Reebok’s chief marketing officer before being named president in 2008.
Matt
O’Toole, Reebok’s chief marketing officer, will continue to report to
Erich Stamminger, Adidas’ head of global brands since 2010
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