Business news :Rocky Brands Expands Into Outdoor Adventure Market

Rocky Brands, Inc. has added two collections expanding the company's footprint into the outdoor adventure market and creating a new footwear option for healthcare professionals. Rocky S2V for the outdoor adventure segment will be available in the fall of 2012, and Rocky 4EurSole for medical professionals will be available in the spring of 2013.

"We have worked to identify potential growth markets where our experiences and expertise can serve new consumers through improved technology and innovation," said David Sharp, CEO of Rocky Brands. "Our heritage is in the outdoors, and our expertise has always been high-quality footwear, so we believe Rocky Brands can certainly meet the needs of consumers in these new areas."

Rocky S2V launched at the Outdoor Retailer Summer Market and offers footwear and apparel designed for the outdoor adventure enthusiast. The collection combines Rocky's experience in the outdoors with its background in military footwear to create highly functional and versatile gear with essential outdoor survival components.

Rocky 4EurSole was introduced in late August at the Footwear Platform Show in Las Vegas. The collection is designed specifically for women in the healthcare industry who are dynamic, performance driven and in need of comfortable footwear. Rocky 4Eur Sole strives to bring style and versatility to the segment by providing two insole options and varying colors and designs as well.

( SportsOneSource Media )