Business people : David Fee Returns to Yakima as General Manager of US and Canada

Beaverton, Oregon, Sep 18, 2012 -
Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has hired David Fee as General Manager US/Canada. Fee had previously worked at Yakima from 2005 through 2011 in sales, product marketing and product development management roles.
In his new role at Yakima, Fee will be responsible for the sales and supply chain functions for the US and Canada. The position was recently created to align with Yakima’s new global brand matrix structure, which was launched in July 2012, to support its three-brand portfolio of Yakima, Whispbar and Prorack.

"We're excited to welcome David back to Yakima to take on this critical role in the organization. I'm confident that David's combination of industry experience and company knowledge will be a tremendous asset in the General Manager position,” said Mark Reis, Yakima CEO. “As a member of the executive team, David will forge strong relationships within our new matrix organization of Global Brand Management, Business Unit and Global Product Development teams, which are all devoted to servicing the needs of our customers and delivering innovative products to our consumers."
“I am extremely excited to rejoin the Yakima team. Yakima was an extremely strong brand and team when I last worked here, and – with the huge steps forward taken in just the past year in people, product, brand, supply chain and global footprint – I am more confident than ever in its path ahead,” said Fee.

Fee brings more than ten years of outdoor and sporting goods industry experience, most recently as the North American President of Garmont North America. His background also includes five years in the automotive industry, including Ford Motor Company and Harley-Davidson.

About Yakima
Yakima is the world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima’s products include vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, plus high performance multi-sport trailers. Yakima is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.

Julie Atherton
JAM Media Collective / julie@jamcollective.net / 415-839-7546