The Tyrol Sports Group, consisting of Bruce Diehl and Patrick Ruane (pictured to the right) will lead the charge in promoting the Salomon Alpine, Nordic, and Protective categories in the six New England states.
Bruce Diehl has shown his commitment to the Salomon brand in New England over the last 15 years. Prior to that, Bruce was living in Steamboat, CO, employed as a ski instructor by day and ski shop technician by night where he “learned that Salomon bindings were far superior to all others.” According to Diehl, “Salomon has been a major part of my life for the past 20 years and it’s hard for me to imagine myself anywhere else. I have never felt more positive about the future of the brand than I do right now.”
Patrick Ruane joined Salomon in 2004 and has quickly developed a reputation as one of the pillars of Nordic knowledge in New England. Previously, Ruane spent 12 years working for a specialty snowsports retailer in New Hampshire. Today, he is “looking forward toward this new challenge and a great future with Salomon.”
“I’m very excited to have Bruce and Patrick taking the lead for Salomon in New England,” said Erik Anderson, sales director for Winter Sports Equipment for Salomon USA. “There was a high degree of support for them from the New England dealers and I’m confident they are the best team to support and service our retail partners in New England. I’ve had a unique perspective during our interview process; having been a hardgoods buyer in New England, I’ve had the opportunity to evaluate each of our candidates from the first person, customer perspective. In reality, the interview process took place over the course of several years and multiple buying cycles.”
About tyrol sports group:
Tyrol Sports Group will begin servicing Salomon’s New England dealer base effective immediately.
Bruce and Patrick both enjoy alpine and Nordic skiing, backcountry touring, and competitive cycling.
Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.com
www.amersports.com
About Amer sports :
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Precor, Suunto and Mavic. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange. www.amersports.com
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