Business news :One Way diversifies further with ski wax and tools

One Way, the Finnish company specializing in Nordic sports, continues to diversify from its original specialization in ski poles. It announced today that it will enter the ski wax business, launching a new high-end ski wax during the 2013 Nordic World Championships. Called OW, the product has been tested and developed with leading cross-country ski athletes and teams, and the testing phase will continue this autumn. In addition to the new OW ski wax, One Way will introduce a professional range of tools for ski service comprising Roto brushes, hand brushes, wax iron, structural tools and others.

by SGI Europe through Ispo newsblog