Through its subsidiary, Quickboats has acquired ownership of the Quickboats product, previously known as the Flat-Out-Boat, of which 50 boats were delivered to customers before the product was discontinued for strategic reasons.
Following a successful capital raising, Quickboats is now in the process of significantly updating and refining the Flat-Out-Boat. Concurrently, the Company will continue to pursue and secure key patents, trademarks and designs in identified countries to establish a strong competitive positioning.
Central to the future success of the Quickboats product is the Company’s business model, premised upon a whole-system approach and the fundamental principal of aligning with the most suitable ‘partners’ and service providers. In this way the Company intends to leverage the strategic abilities of the best designers, manufacturers, marketers and distributors resulting in minimal learning delays, fast access to markets and efficient distribution processes.
The product is showing strong appeal in the traditional outdoor and recreational boating and water sport enthusiasts. Quickboats thinks that ultimately the biggest market for its unique folding boats is the “new to boating” market or those who never thought they could own or had a place to store a boat. The Company believes this to be a substantial un-tapped market potential.
The Company intends to sell using a hybrid distribution strategy which enables both traditional retail outlets and online sales to operate in harmony.
Strategy
The company aims to:
* Deliver a boat like no other,
* Deliver a boat so affordable that millions of people can own one and so easy to store they can hang it on their garage walls;
* Deliver a product that enables people to access many waterway not possible using a conventional boat;
* Develop the global brand Quickboats - “unfold your freedom” so it becomes synonymous with the joy and adventure made possible by this unique boating experience;
* Leverage the amazing “flat pack” nature of the Quickboat and deliver it “in the mail” to most any location in the world,
* Leverage the efficient internet models for freight and fulfillment;
* Develop a low-cost, efficient hybrid sales distribution model to minimize cost to customer; and
* Ensure product protection and exclusivity via the continued expansion of the comprehensive portfolio of globally registered patents, trademarks and registered designs.
Summary
Quickboats aims to manufacture a revolutionary folding boat which provides convenience and capability without compromise.
Company:
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Quickboat Holdings Pty Ltd | |
Headquarters Address:
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Level 2 | |
100 Railway Street | ||
Subiaco 6011 | ||
Australia | ||
Main Telephone:
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61 410434 944 | |
Website:
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Type of Organization:
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Private | |
Industry:
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Recreation | |
Key Executives:
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Chairman: Doug Verley
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Managing Director: Deryck Graham
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General Manager: James Graham
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All Enquiries
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Contact:
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Deryck Graham | |
Phone:
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61 410434944 | |
Email:
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