Business news : Cycleurope Group is looking for partners to rescue the French production

As the European bicycle conglomerate Cycleurope International (brands Bianchi, Crescent, DBS, Everton, Gitane, Kildemoes, Micmo, Monark, Puch, Spectra) last Thursday (October 25) announced it has the works of the French resident Machecoul Cycleurope KA International, called for under the Bankruptcy take the help of the Commercial Court in the search for a corporate partner to complete. Only then can the operational business in the long term ...

Many times the Cycleurope production was Machecoul come under existing difficulties talked about. In recent years the group has much Cycleurope made to ensure the competitiveness of the manufacturing facility. Here, the still is among the leading providers in Europe bicycle company has tried to implement several plans and relaunch it made a significant investment.

What's going wrong? Cycleurope points the finger at the mass market, which had dipped significantly with its focus on large retail chains. Thereof, and the great competition mainly affected: the margin.

Since early 2010, the mass market for bicycles both in France and internationally, is faltering. This deterioration has also had an impact on the sales of bicycle Cycleurope KA International Machecoul.

They fell in the last year (and in comparison to 2010) of 9.5 percent and this year compared to 2011 by 13 percent. Within the last four years had to swallow the key account sales fell by 36 percent.

"Cycleurope wishes to find for the mass-market trading a partner that provides production in France and continues. Our group also wants its favorable position in the production bike brand Made in France hold
 "is Cycleurope President and CEO Tony Grimaldi (image) quoted in a press release this.

Cycleurope bikes can continue its premium brands Gitane, Bianchi and Peugeot (Peugeot bikes are manufactured by Cycleurope via license) produce Machecoul.

( Text : Jo Beckendorff in german through www.radmarkt.de )