30/11/2012

Retail store News ( Flash ) : The Spanish Twinner joins STMI

Twinner Iberia, a Spanish buying group representing 231 stores, has decided to join Sport Trade Marketing International (STMI), the pan-European buying organization that was founded last year by an international Austrian-based sporting goods chain, Hervis, and a French-based counterpart, Go Sport.

Last June, the French retailers organized under the roof of Twinner already decided to join the club to improve their buying power and pricing.

The Spanish move follows the decision of Twinner International to invite national sections to become part of the new alliance. Last year, the members of Twinner Iberia had total sales of €230 million. Currently, STMI is represented in twelve European countries through some 1,400 points of sale.

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