Twinner Iberia, a Spanish buying group representing 231 stores, has
decided to join Sport Trade Marketing International (STMI), the
pan-European buying organization that was founded last year by an
international Austrian-based sporting goods chain, Hervis, and a
French-based counterpart, Go Sport.
Last June, the French retailers
organized under the roof of Twinner already decided to join the club to
improve their buying power and pricing.
The Spanish move follows the
decision of Twinner International to invite national sections to become
part of the new alliance. Last year, the members of Twinner Iberia had
total sales of €230 million. Currently, STMI is represented in twelve
European countries through some 1,400 points of sale.
by
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