Business news ( Flash) : Rip Curl resumes growth in Europe

Rip Curl’s new store next to its European head office in France

Rip Curl reports a slightly improved operating profit on a 15 percent increase in its global sales to more than 400 million Australian dollars (€320 million) for the financial year ended last June 30.

A big drop in Europe was compensated by sales growth in other parts of the world. Notably, double-digit increases were recorded in Brazil, North and South America, and Southeast Asia. By offering more service and counseling to the customers, the European corporate stores of the brand performed very well in the past summer and early autumn, the company points out. Their sales rose by 14 percent on a comparable store basis between July 1 and Nov. 4, as compared to the same period a year ago.

The brand probably benefitted from the success of two important events in which it invested last summer: the Rip Curl Grom Search and the Rip Curl Pro Portugal.

by SGI Europe through Ispo newsblog