The collaboration significantly expands Mophie's engagement in action sports and allows the Orange County-based company to create a breeding ground for the growing Outride community in its own backyard, at one of the top-rated mountains in the country.’
The partnership will transform the guest experience at the resort and create a major on-mountain presence for Mophie by providing riders with unprecedented opportunity to capture their tricks, turns, and powder runs on video, and instantly share footage on the Outride App or from the Outride Cutting Room editing labs housed at the Main and Canyon Lodges. Cutting Rooms will be equipped with Mac work stations, allowing any Mammoth guest to upload and edit video and share it with friends everywhere. Each Mophie editing lab will be designed with a kick-back-and-relax vibe that will stand apart from other parts of the lodge, featuring a multi-media center to display action sports videos, charging stations, and lounge seating for visitors to watch the action on the mountain and hang with friends.
Mophie will also offer Mammoth guests free demos of the OutRide, allowing visitors to check out an OutRide unit, shoot video for the day, and visit the Cutting Room to review, edit and share footage captured. Additionally, Mophie Team riders including Greg Bretz, Mark Sollors and Jack Mitrani, and Mark McMorris will be hitting Mammoth's slopes for a series of OutRide special events to interact with mountain guests and generate fresh, must-watch content for the Outride community.
"The partnership between Mophie and Mammoth is a huge leap forward and sets a new standard for what visitors can expect from their experience on the mountain," said Ross Howe, vice president of marketing at Mophie. "OutRide is designed to give action sports enthusiasts a new way to record their runs and claim their bragging rights, and the trails of Mammoth are the perfect playground to bring this to life. Every rider's glory shot or epic fail will act as a building block for the Outride social network, and we are excited to see how the Mophie community will develop around and extend beyond the mountain experience."
In addition to OutRide activations, Mophie will also keep Mammoth visitors charged up while on the mountain; installing multiple charging stations in the Lodges for smartphones, cameras, MP3 players and other electronics.
"Mammoth is very excited to partner with Mophie OutRide because the brands are a perfect complement to each other," said Howard Pickett, Mammoth Mountain Ski Area Chief Marketing Officer. "Mammoth's ski and snowboard guests have long been on the leading edge of creating and sharing photos and videos, and Mophie has the tools to make social connections even easier. With the new Cutting Rooms our guests will share Mammoth experiences literally as they are happening, taking the entire resort experience to a whole new level."
Mophie's engagement on the mountain is already underway, with charging stations and OutRide rentals currently available. Cutting Room editing labs will open to Mammoth visitors just in time for New Year's weekend. Mophie and Mammoth fans hungry for content can tap into a weekly video series published each Wednesday that highlights activity on the mountain captured using the OutRide. The newest installment, released today in conjunction with the partnership news, features a Day in the Life of a Mammoth Ski Patroller, and can be viewed on YouTube.
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