Business people : New brand director for Reebok in the German-speaking countries

Katja Erbe is to become brand director for Reebok in Germany, Austria and Switzerland from the start of next year.

Erbe has been in the Adidas Group for 13 years, currently as director of the franchise channel in the global wholesale division.

The function of general manager for Reebok in the German-speaking countries will no longer exist from February. That position was previously occupied by Elke Stein, who agreed a few days ago to switch to Jack Wolfskin as joint general manager from next Feb. 1.

The change is part of the group’s transition to a joint operating model, in which each area has a general manager at group level, one brand director for Adidas (Martin Schindler in the case of Germany, Austria and Switzerland) and another for Reebok.

Jeremy Bauer, the marketing director for Reebok in the same area, will also be leaving the company at the end of the year. His position will be taken over by Erbe. She will report to Günter “Jimmy” Weigl, managing director of the Adidas Group in the Area Central, covering the German-speaking countries and some East European countries.

by SGI Europe through Ispo newsblog