Last week kicked off with Free Shipping Day (Monday, Dec. 17),
which delivered a strong $1.01 billion in spending representing a
76-percent growth rate vs. the corresponding Monday last year, but on a
par with Free Shipping Day in 2011 which occurred on Dec 15, 2011. The
5-day work week ending Dec. 21, 2012 recorded a growth rate of 53
percent in spending, a notable accomplishment this late in the season.
| 2012 Holiday Season To Date vs. Corresponding Days* in 2011 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. | |||
| Millions ($) | |||
| 2011 | 2012 | Percent Change | |
| November 1-December 21 | $33,479 | $38,690 | 16% |
| Thanksgiving Day (Nov. 22) | $479 | $633 | 32% |
| Black Friday (Nov. 23) | $816 | $1,042 | 28% |
| Thanksgiving Weekend (Nov. 24-25) | $1,031 | $1,187 | 15% |
| Cyber Monday (Nov. 26) | $1,251 | $1,465 | 17% |
| Green Monday | $1,133 | $1,275 | 13% |
| Workweek of Dec. 17-21 | $2,412 | $3,686 | 53% |
*Corresponding days based on corresponding shopping days (Nov. 3 thru Dec. 23, 2011)
“Free Shipping Day kicked off the final week before Christmas on a
strong note with $1.01 billion in spending,” said comScore chairman Gian
Fulgoni. “It was the opening to an exceptionally strong week, which saw
spending grow by 53 percent. We typically do not see such heavy
spending this late in the season, but the fact that Free Shipping Day
occurred on a Monday, combined with the fact that so many retailers
extended their promotions into the middle of the week -- with guaranteed
shipping by Christmas -- helped deliver an encouraging late-season
surge. The result has been a significant uptick in the season-to-date
growth rate, which now stands at 16 percent.”
Top 10 heaviest online spending days in 2012
With the heaviest portions of the online holiday season now in the books, comScore can report the top ten biggest sales days for 2012. The season was once again led by Cyber Monday (Nov. 26) with a record $1.465 billion in spending, followed by Tuesday, Dec. 4 with $1.362 billion and Green Monday (Dec. 10) with $1.275 billion. Three of the top ten days occurred on a Monday, which is typically the heaviest day of the week for online spending. The 2012 holiday season saw 12 days with more than $1 billion spending, surpassing last year’s total of 10 individual days.
Top 10 heaviest online spending days in 2012
With the heaviest portions of the online holiday season now in the books, comScore can report the top ten biggest sales days for 2012. The season was once again led by Cyber Monday (Nov. 26) with a record $1.465 billion in spending, followed by Tuesday, Dec. 4 with $1.362 billion and Green Monday (Dec. 10) with $1.275 billion. Three of the top ten days occurred on a Monday, which is typically the heaviest day of the week for online spending. The 2012 holiday season saw 12 days with more than $1 billion spending, surpassing last year’s total of 10 individual days.
| Top Ten U.S. Online Spending Days of 2012 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. | ||
| Rank | Date | Spending in Millions ($) |
| 1 | Monday, Nov. 26 (Cyber Monday) | $1,465 |
| 2 | Tuesday, Dec. 4 | $1,362 |
| 3 | Monday, Dec. 10 (Green Monday) | $1,275 |
| 4 | Tuesday, Nov. 27 | $1,263 |
| 5 | Tuesday, Dec. 11 | $1,220 |
| 6 | Friday, Dec. 14 | $1,219 |
| 7 | Thursday, Dec. 13 | $1,135 |
| 8 | Monday, Dec. 3 | $1,117 |
| 9 | Wednesday, Nov. 28 | $1,110 |
| 10 | Wednesday, Dec. 5 | $1,051 |
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