Award and retail news :Surf Diva Boutique nominated for Women’s Retailer of the Year by SIMA

The ladies of Surf Diva Boutique are thrilled to be nominated for the Surf Industry Manufacturer's Association (SIMA) Women's Retailer of the Year. “We are so stoked to be recognized by the surf industry as one of the Top 5 Retailers in the United States. It's a huge honor for Surf Diva and everyone who has supported us along the way,” said Coco Tihanyi, Co-owner and Retail Buyer.

“Besides being the original surf school for women, we feel that our most important achievement is how our customer feels when she walks through our door. She immediately knows that she is in a girl surfing sanctuary, owned and operated by women, for women.” says Izzy Tihanyi, Founder and Co-owner.
Surf Diva features a unique mix of beach fashion with women's surf apparel such as Surf Diva SUPs by Focus SUP Hawaii, Hurley, DC, Quiksilver, Roxy, Vans and Sanuk as well as lines such as L*Space, Nixon, Deuce, Toms, Ocean Minded, and Surf Monkey.

Surf Diva also has a strong community commitment, supporting environmental and local programs. Last year Surf Diva became the leading retailer for the San Diego Junior Lifeguard uniform program. “Working with the community to make our beaches cleaner and safer is a priority for us,” said Izzy.
The criteria for the SIMA Image Awards nomination is: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2012.

About Surf Diva
Quoted "The Starbucks of surf schools" by Newsweek Magazine, Surf Diva Surf School is owned by San Diegans Izzy Tihanyi and her twin sister, Coco Tihanyi, both awarded one of Inc. Magazines “Top 26 Entrepreneurs”. The Surf Divamission is to teach the sport and spirit of surfing in a fun and encouraging environment. Surf Diva is considered the reference of women’s surfing in the action sports industry and offers surfing and standup paddleboard (SUP) lessons year-round for women and men, girls and boys. Surf Diva has been featured in top media outlets including, The Wall Street Journal, CNN, the Today Show, The Los Angeles Times, O Magazine, Vogue, and MTV. In 2004 the Tihanyi sisters opened the The Surf Diva Boutique, which has been awarded Best Beachwear shop in San Diego by NBC A-list for 2007, 2008, 2009, and 2010 and has been nominated by the Surfing Industry Manufacturing Association as one of the top five US retailers in the Women's and Breakthrough categories in 2011. The shop is a proud member of the Board Retailers Association. The Surf Diva Surf School and Surf Diva Boutique are in La Jolla, California with surf school operations also in Costa Rica. Please visit www.surfdiva.com.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA, is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. Please visit www.sima.com.

By: Surf Diva