Business news ( Flah ): Salewa invests in Turkey and China

The Italian brand has teamed up with a new distribution partner in Turkey, starting this month, and it wants to play a prominent part in the country’s outdoor market in the years to come. The partner is Penta Otomasyon, a Turkish distribution company that sells products from various industries. The sales manager in charge of Salewa is Oğuz Dedeoğlu.

At the same time, to reinforce its business in China, Salewa has set up a joint venture with Inspiration Outdoor Trading, which has been Salewa’s distributor and licensee for China for more than one year. The brand is investing 40 million yuan renminbi (€4.8 million) in the company, which amounts to 60 percent of its capital. The two partners have yet to get government approval for their joint venture, which is expected to be granted by the end of March.

by SGI Europe through Ispo Newsblog