Jim Braeunig, the President & CEO of Hedstrom said, “I am extremely enthusiastic about the acquisition of Regent Sports. This acquisition allows us to become a major player in the Sporting Goods channel by expanding our product offering through items that feature exciting, well-established brands with great consumer awareness. We have executed a strategic goal to serve our retail partners in the area of Sporting Goods, in addition to the Fitness and Toy markets, with well-recognized brands, such as Diamond®, Halex®, MacGregor® and Mitre®, along with the BOSU®, Disney®, Marvel®. Nickelodeon®, and many others properties that we currently offer. This platform will allow significant organic growth opportunities.”
Regent comes to Hedstrom with an extensive array of products. As a leading manufacturer of baseball, basketball, billiards, darts, dartboards, outdoor games, soccer, table games and tailgate items, Regent Sports has provided children and families with high-quality sporting goods for over 70 years. Hedstrom is proud to continue to offer these products to their consumers.
This extension to Hedstrom’s already impressive range of products will help to round out the markets and consumers that Hedstrom serves. The active nature of all Regent products complements Hedstrom’s existing product lines in the toy and fitness divisions. Hedstrom plans to leverage its strong retail and global distribution channels to extend Regent’s presence in the retail environment.
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