14/01/2013

Business news : Vans Signs Mobile Accessories License

Belkin and Vans announced a multi-year licensing partnership to create accessories for mobile devices. Initial case designs were on display during the 2013 International CES from January 8-11, 2013 at Belkin's booth #30651 in the South Hall of the Las Vegas Convention Center.

Starting in early 2013, Belkin and Vans will launch a variety of cases merging the iconic Vans' brand imagery with Belkin's quality mobile accessory design. The initial cases focus on iOS devices including the iPhone 5 and iPod touch, with plans to expand to other platforms over the course of the partnership. Products will be available through Vans' accounts worldwide and through Belkin's online and retail partners.

"As a people-inspired brand, Belkin prides itself on creating cases and accessories for everyone," said Nima Ahmadinejad, vice president of products at Belkin. "We're excited to work with Vans on fun, funky and original designs that their legions of loyal brand enthusiasts are sure to love."

"Vans is the action sports original since 1966 and we've created designs for surf, skate and snowboarding since their earliest days," said Luciano Mor, Vans men's apparel category director. "Our fans also happen to be technology enthusiasts, so it makes perfect sense to partner with Belkin, a global leader in the mobile accessory space, to create cases that give fans a new way to enjoy our iconic designs."

( SportsOneSource Media )

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