Palladium appointed Hommy Diaz as global product line manager. Most
recently, Diaz served as global product manager at DC Shoes.
In
his new post from Palladium’s global headquarters in Westlake Village,
CA, Diaz will report directly to President Larry Remington and will
oversee all aspects of the product creation process. Diaz will play an
integral role in developing pricing and product calendars, lending his
expertise on creative for new product initiatives and defining seasonal
color and material palettes.
During his five years with DC, he
oversaw the creative product direction, merchandising and line planning
for the lifestyle division. Diaz also produced and launched the
streetwear-centric, sub-brand “NVRBRKN,” managing product and marketing
globally. Prior to joining DC Shoes, Diaz worked in retail as the lead
business consultant at Apple’s flagship store in SoHo, New York.
“Hommy
brings a wealth of experience to Palladium,” said Barney Waters, vice
president of marketing at Palladium. “He knows the retail landscape and
the consumer target inside-out, and with his creativity he will be able
to really make an impact as we continue our rapid growth.”
Diaz, a
son to immigrant parents from the Dominican Republic, was born and
raised in Queens, New York. His main interest growing up was
skateboarding and from 1988 to 2001, Diaz spent his time skating around
the five boroughs. Driven by New York City culture and his passion for
skateboarding, Diaz organically discovered and developed his creative
abilities, eventually earning a Bachelor of Fine Arts degree in
Communication Design from the Parsons School of Design in New York. He
currently resides in Los Angeles, CA with his wife.
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