NORWALK, Conn. – Nike Golf announces a three-year agreement with PGA
Worldwide Golf Exhibitions and plans to showcase their new VR_S COVERT
club line of drivers, fairway, hybrids and irons to attending PGA
Professionals and golf retailers from around the world at the PGA
Merchandise Show, held this year Jan. 24-26, 2013, at the Orange County
Convention Center in Orlando, Fla. In addition to a Nike Golf exhibit
in the equipment hall, the company also will participate in the 11th
Annual PGA Merchandise Show Outdoor Demo Day and the Indoor Demo Days at
the Equipment Test Center.
"The PGA Merchandise Show is the perfect platform to present our
innovative products to PGA Professionals, retailers and media," said
Mike Francis, U.S. General Manager for Nike Golf. "We have a strong
partnership with the PGA of America and its members and look forward to
sharing with them our newest and most innovative club line to date, the
Nike VR_S Covert. With a powerful product line up and a strong athlete
roster, we will continue to amplify Nike Golf's exciting momentum at the
PGA Show."
During the PGA Merchandise Show Outdoor Demo Day, scheduled for
Wednesday, Jan. 23, at Orange County National Golf Center & Lodge in
Orlando, Nike Golf will showcase their new VR_S COVERT club line of
drivers, fairway, hybrids and irons and provide equipment testing
opportunities on the range and putting green. Nike Golf will continue
its popular demonstration by Nike athletes on the range.
From Thursday, Jan. 24 through Saturday, Jan. 26, Nike Golf will
offer a preview of their VR_S COVERT club line within an exhibit located
on the main aisle of the equipment hall. Also, hands-on testing
opportunities of the latest Nike equipment will be made available during
PGA Show Indoor Demo Days at the Equipment Test Center. Nike Golf joins
some 1,000 golf companies and brands, representing every business
sector of golf from all of golf's market leaders to start-up companies,
who will display and demonstrate a multitude of golf merchandise that
will appear in golf shops and retail stores throughout the 2013 golf
season.
"We are excited to announce Nike Golf's expanded presence at the
2013 PGA Merchandise Show and the multi-year agreement to introduce
their newest products and connect with PGA Professionals and golf
retailers at PGA Golf Exhibitions events," said PGA Worldwide Golf
Exhibitions Senior Vice President Ed Several. "Attending PGA
Professionals and industry leaders have come to look forward to Nike
Golf's special demonstration events during the PGA Show Outdoor Demo
Day. Additionally, their exhibit on the PGA Show floor and testing bays
in the PGA Show Equipment Test Center are exciting opportunities for
all attendees to learn more about their latest product lines and connect
with company leaders."
About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held January 24-26, 2013, in Orlando,
Fla., will welcome some 1,000 top golf companies and brands and more
than 40,000 industry professionals from around the world to the
industry's annual global summit for the business of golf. The PGA Show
Outdoor Demo Day, the world's largest professional golf testing event,
will be held on Wednesday, Jan. 23, at the Orange County National Golf
Center. During Show days, PGA Professionals, retailers and industry
leaders will uncover the latest trends, source the newest golf
merchandise, test the latest equipment, learn proven business best
practices, network among peers and move forward the business of the
game. Organized in partnership with The PGA of America as a trade-only
event, the 2013 PGA Merchandise Show will be held in the Orange County
Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 24-25; and 8:30 a.m. -
3:00 p.m. on Jan. 26. For more information, visit www.pgashow.com.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf
equipment, apparel, balls, footwear, bags and accessories worldwide.
Nike Golf is passionately dedicated to ushering in the future of this
great game by developing ground-breaking innovations that enable
athletes to perform at their physical and mental peak. For more
information on Nike Golf, visit our website at www.nikegolf.com . To
follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become
a fan on facebook, go to www.facebook.com/nikegolf . Editors and
journalists in the U.S. seeking editorial information and downloadable
images, visit www.nikegolf.com/presscenter. For international
journalists, please contact Nike Golf's public relations representative
in respective countries for information.
CONTACT INFORMATION:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Nike Golf: Beth Gast, (503) 532-8852, beth.gast@nike.com
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