Business news ( Flash ) : Industry experts will help Albiro to develop Frencys and Bailo

Albiro, a leading Swiss workwear company, is setting up a high-caliber management to capitalize on its diversification into the sports segment.

The company took over last year Frencys, a major Austrian supplier of skiwear for ski instructors, and Bailo, the Italian brand of outdoor and ski clothing. Albiro’s newest hires are Armin Vollmer, formerly with Intersport International and Columbia Sportswear, and Patrick Steinhilber, a former manager of Nike and Kjus who joined the company last week, just before ISPO MUNICH.

They both report to Tomi Wüthrich, in charge of strategic marketing and sales, who comes from Odlo and Salomon. Bailo was going to merge with Vist, but it did not work out for a variety of reasons. More on this in the next SGI Europe.

by SGI Europe through Ispo Newsblog