In a nationwide showcase and POS campaign binds Lowa also retailers in the anniversary activities. In addition to an anniversary model posters, competitions and an anniversary logo on the Lowa Mountain Festival to draw attention. Distributors that implement the Jubilee concept effectively, have the chance to participate in the Mountain Festival with their own customers. The five dealers with the most attractive shop windows can look forward to an unforgettable day on the Wendelstein with guided and independent tours, climbing stations, geocaching trail, trail run competition or slackline Area.
In addition, the program provides a wealth of information and activities related to mountains and mountaineering, as well as presentations of the Mountain Rescue a real base camp. Musical accompaniment provides the radio station Antenne Bayern, with classics including music, raffles, interviews and videos. Invited are climbers, hikers, sportsmen, athletes, business partners and friends.
( German source spomo.de )
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