05/02/2013

Retail news : Sports 2000 ( Germany ) growth despite weather

With an average growth rate of four percent in the past six years, about 1,100 sports 2000-according to the association members have achieved in Germany in 2012 a turnover of 1.55 billion euros. 
Compared with a turnover of 1.49 billion euros in 2011 joined the Main Association Hausener the past year with a revenue growth of 4.3 percent (spomo reported). The growth in the market is offset by a decline in the sales volume of centrally regulated down 3.8 percent.  

The bottom line therefore stocks have been reduced from the previous year. "We had planned at the beginning of 2012 with 3 plus X, our partners have performed with an increase of 4.3 percent. I think that we can be very happy, "says CEO Andreas Rudolph in 2012. Since January 1, 2013 would take 104 sports some 2,000 members at Freetail project. The association relies on a more binding cooperation between dealers and headquarters without the freedoms the partners affect. 

Rocker demand stable 
Despite the hitherto rather dull Alpine ski season Rockerski care remains critical for sales momentum. Sport 2000 have set for the introduction of new skis four years ago as a market pioneer in the new technology and thus contributed significantly to the success of the rockers. The ski had arrived in width on the market and be active by the customer - even in the race segment - demand. "The Rocker technology is on offer in the market become so obvious that she is now also reached the general public. The use of the rocker technology in Raceski, the issue has been on the market even rounder. Shows that the rocker trend still persists also at ISPO Munich 2013 "underlines Rudolf
 

Rent is the trend 
Rent is at the ski in the trend. The show will be at the ISPO-conversations that are conducted against the background that the number of skis sold in Germany has declined further in 2012. "Customers increasingly want to use in the shop more sports equipment only and does not have," says the CEO. The trend reversed leave anymore. The aim of the German sporting goods stores had to be to provide the customer with on-site ski rental and so by consulting the product in the foreign ski resort areas to become more independent. 

Skylight boots 
Rudolf: "The good news for us all, sales of ski boots has developed. This results from the fact that customers borrow more while skiing, but also buy their own boots.
At boot innovation a part of the partners in the brand industry has done a good job.A trend is emerging following: there is more and more ski boot models with all-terrain SUV character for all-mountain and freeride use. These ski boots utility should also allow small rise passages, without compromising the shutdown. This makes them laufbarer, comfortable, non-slip fit and thanks to its progressive flex system also very good for rocker ski.
 

Winter products limited 
Sport shops remain more dependent on the weather. Because the winter weather not long ago determined, nor can change, I Sport 2000 installed last year to its partners the advice "Do less dependent on winter weather". Added and called for concentration These are starting to place, thus the proportion of winter weather items are limited in range of goods.--

( German source spomo.de )

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