Retail News ( US) :PGA TOUR Superstore To Open Its First Superstore In SoCal

PGA Tour Superstore announced its second store on the West Coast will be in Irvine, CA. The 50,000 square-foot superstore, located in the Alton Marketplace Shopping Center at Santa Ana Freeway I-5 and Technology Drive, is scheduled to open later this year.

"We are excited to be expanding into Southern California, which encompasses one of the nation's most renowned golf areas in the country," said PGA Tour Superstore President and CEO Dick Sullivan. "Whether they are casual or devoted players, our goal is to build relationships with our customers by providing a great experience in an inviting environment. Our customers will quickly learn, "If it's on Tour, it's in here!"

With the addition of this store, the number of PGA Tour Superstores will increase nationwide to 17. PGA Tour Superstore currently has three stores in metro Atlanta; two each in Chicago, Dallas, Myrtle Beach, SC and Phoenix; one each in Denver and Paramus, NJ; two in Florida: Naples and Delray Beach and one opening this spring in East Palo Alto, CA. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.

"We make it easy to get in, and stay in, the game of golf," Black said. "Our new customers will quickly see that we are equipped to serve a broad range of golfers, with an emphasis on offering the industry's best brands, fitting products to each customer's needs, and providing the broadest array of golf services. We look forward to bringing our store's products, services and expertise to golfers in Southern California, and to being a positive contributor in the community."

PGA Tour Superstore is operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, GA, and is a majority-controlled subsidiary of AMB Group, LLC.

As the PGA Tour's exclusive off-course/off-airport retail partner, PGA Tour Superstore provides customers with access to the same technology and expertise that card-carrying Tour Pros use each week in the Tour Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and a putting green. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics. Along with equipment and accessories, PGA Tour Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis.

PGA Tour Superstore also operates an e-Commerce website and direct-to-consumer fulfillment operation offering the widest assortment of golf and tennis equipment and apparel online. PGATourSuperstore.com is also the PGA Tour's exclusive online retail partner operating as the Shop component of the Tour's website and mobile applications.

( SportsOneSource Media )