Business news : KanaBeach, The takeover bid rejected

Brest Commercial Court ruled. The only offer DL recovery of surfwear brand was insufficient.End the suspense for potential buyers Kanabeach. End also hope they aroused. The Commercial Court of Brest, after falling several times due to its decision. Kanabeach was placed in receivership. In recovery since March 2012, it still employed 24 employees. 

"This is a world that disappears," Alexis said yesterday Bernard, who had presented his proposed takeover last November. Fewer stores (9 of 23 preserved), but multi-brand and especially jobs saved. "24 jobs lost is 24 people on the coast! "With his associates, he proposed to inject € 800 000 to leave the company. 

Kanabeach is the story of an unexpected success story. In 1985, Fred embarks Alegoët printing t-shirts with two buddies surfers. T-shirts and humorous offset that score. To the point that two years later, the company Kanabeach is created. Fred takes Alegoët management. 

In Brest, the comet box, logo, start Freedom Square in the city center. Before joining Plouzané in 1993 to be more comfortable.Tough for surfwear 

At the time, mind Kana please. Flower shops across the Atlantic and beyond. In the early 2000s, more than 1, 2 million pieces are stamped Kanabeach imagined the tip of Brittany. At its peak, the company has up to 140 employees. 

Until 2007-2008, Kanabeach is serious business. Court itself. Banks follow, even if the company goes into debt to buy a lot of no-door and goodwill expensive. Sales erode. The brand tries to reposition itself on more traditional models. The public no longer follows. Debts accumulate. Like other surfwear brands worldwide, Kanabeach will fail over to resume good wave. 

( French Source Renee-Laure EUZEN. Ouest-France )