Business news :Zoot Sports Aligns with Boulder Coaching

VISTA, Calif. (Feb., 2013) -- Zoot Sports, a global leader in endurance sports performance wear and footwear, signs on to a two-year partnership as the official apparel and running shoe sponsor for Boulder Coaching. The Colorado-based company works to develop individualized training programs with each client and serves as a resource for runners and triathletes offering the extensive knowledge of its coaches to help athletes reach a higher level of performance.

“Zoot Sports is excited to work with such an inspiring team of accomplished coaches,” said Molly Kline, marketing director, Zoot Sports. “Both organizations strive to support and help athletes perform at their highest level, which makes this partnership so ideal.”

Boulder Coaching Owner Simon Lessing, a five-time Triathlon World Champion and his business partner, Darren De Reuck, an Olympic running coach, relay their vast experience to help others train smarter and faster.

“The magnitude of this partnership exceeds shoes and apparel and resonates with support,” said Simon Lessing, owner, Boulder Coaching. “Zoot Sports is just as passionate about athletes as our group of coaches, which makes our work with them immensely rewarding.”

The first annual Boulder Coaching/Zoot Camp will take place June 13-15, 2013 concluding with the Boulder Sprint Tri on June 16th. For more information on Boulder Coaching and its staff of coaches, visit: www.bouldercoaching.com.

About Zoot Sports
Zoot Sports, a global leader in endurance sports, is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories. For over 25 years, we have been pioneering innovative product solutions that cover the athlete from start to finish and head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most comprehensive, technologically advanced and complete multisport product line in the world. www.zootsports.com

Written By: Lisa Mullen, Verde PR & Consulting, lisa@verdepr.com, 970.259.3555