New products :Horny Toad Launches Fall 2013 Collection Featuring a Handcrafted Modern Aesthetic

Santa Barbara, CA, Mar 11, 2013 -

Horny Toad, a lifestyle apparel company based in Santa Barbara, California, released its Fall 2013 collection at the Winter OR Show. With cues taken from an inspirational trip to Copenhagen, the collection features textural richness, clever details and an overarching “handcrafted modern” aesthetic.

“Heading into the Fall 2013 season, our intent was to merge the aesthetics of the mid-century past with the ideal future that we imagine living,” states Kate Larramendy, Design Director at Horny Toad.  “Our styles seek a balance between the Old and New World, natural and manmade, technology and handcraft, to establish a fashion we sometimes refer to as ‘simplexity.’ In other words, the best design appears perfectly simple belying a complex combination of skilled craft and materials.”

Horny Toad has established a reputation for producing garments that balance style and function, and the versatility of most pieces make them perfect for your next adventure or going from “trail to tavern” seamlessly.

“This fall, we evolved many of our most popular silhouettes and patterns to emphasize multi-functionality in our apparel,” states Steve McCann, Marketing Manager for Horny Toad. “I think the brand’s new direction is evident in this new collection, and the reaction from buyers has been really positive.”

The women’s clothing collection features rich textures and subtle details, internally referred to as “popporutnities”. One of the marquee pieces is the Heartfelt Blanket Hoodie which offers a rich striped pattern in an extremely cozy boiled wool/angora blend.  The new Daydream fabric, named for its “dreamy” softness, is found in both the Daydream Dolman Tee and Sueño Deep V Tee. Other stand-out pieces include the light, 60-g polyester filled, Chambord Skirt, made from 100% Organic Cotton, and the Silverfox Jumper, made from an incredibly soft blend of polyester and wool.

The men’s clothing collection also saw a big revolution, as over 70 percent of the line is new for this season.  The big story for men is the Overshirt, featuring an array of styles and applications. Highlights include the Double Down Shirt, with a polyester lining for temperature control, Greywolf, made from 90 percent polyester, Sidecar Overshirt, made from a wool, polyester, and nylon blend, and Chambertin Overshirt that features a 60-g polyester fill with a 100 percent organic cotton lining. Other notable pieces include the flannel-lined, organic cotton Marblehead Chino, Hooded Stout Parka, and Brewster Hoodie with a polyester sherpa sleeve lining.

About Horny Toad - Born in Telluride, based in Santa Barbara, Horny Toad is an eco-minded active lifestyle clothing brand. Always aiming to do the right thing, the Horny Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com.

Alison Nestel-Patt / Backbone Media / alison.nestel-patt@backbonemedia.net / 970-963-4873x138