New products : Nike Basketball's ELITE Series 2.0 Rises Above the Rest

Signature shoes for LeBron James, Kobe Bryant and Kevin Durant re-engineered with state-of-the-art materials for pinnacle performance.

Superheroes possess the rare combination of unearthly abilities and impenetrable gear. Modern-day athletic superheroes LeBron James, Kobe Bryant and Kevin Durant collectively showcase an uncanny skill-set, which is now complemented by footwear boasting Kevlar® aramid, carbon fiber and articulated foam.
Nike Basketball’s ELITE Series 2.0 fuses lightweight construction, enhanced fit and dynamic protection. Kevlar® aramid, an advanced material typically used in body armor, provides a locked-down, protective fit with its incredible high tensile strength-to-weight ratio. Carbon fiber offers lightweight resilient strength, while articulated foam provides impact protection and a comfortable fit.
The Nike ELITE Series 2.0 is supplemented with superpower storylines for LeBron James, Kobe Bryant and Kevin Durant.

LEBRON X PS ELITE: Unstoppable Power
Forged by time, heat and pressure, the diamond inspires LeBron James's tenth Nike signature shoe. His elite version drafts off the rare Carbonado diamond, a virtually indestructible stone said to derive from an ancient supernova, the most explosive force in the universe. The shoe’s bright citrus colorway and graphic collar lining capture James’s unstoppable power.
The LEBRON X PS ELITE is designed to be stronger, offering the highest level of performance for James in the post season. The shoe builds on the innovative advances of the LEBRON X and takes it to a new level with:

• Carbon fiber-reinforced mid-foot wings for excellent lateral stability
• Kevlar® aramid-reinforced Nike Flywire technology for consistent lock-down through the midfoot
• Kevlar® aramid laces resist stretching for a more consistent fit
• Articulated foam tongue provides impact protection and minimizes lace pressure

KOBE 8 SYSTEM ELITE: Deceptive Speed
Kobe Bryant often showcases the adept speed and precision of his on-court alter ego, the Black Mamba. The KOBE 8 SYSTEM ELITE is inspired by the lethal green pit viper snake and the x-ray vision emitted by its heat-sensing eyes. Bryant stays three steps ahead of his opponent with his keen vision. The KOBE 8 SYSTEM ELITE highlights Bryant’s power of deceptive speed with a poison green colorway and x-ray vision graphic on the collar lining.
The KOBE 8 SYSTEM ELITE is designed for precision footwork while offering:

• Carbon fiber heel clip and shank for lightweight stability, quick cuts and jumps
• Dynamic Flywire technology reinforced with Kevlar® aramid to provide more consistent stability and lockdown
• Articulated foam tongue provides impact protection and minimizes lace pressure
• Kevlar® aramid laces resist stretching for a more consistent fit
• Phylon midsole and Nike Zoom technology providing consistent, responsive cushioning

KD V ELITE: Ultimate Control
Capturing Kevin Durant’s thunderous power of ultimate control, the new low KD V ELITE debuts in a volt colorway, illuminated by the sharp glow of lightning bolts. The design speaks to Durant's versatility, shooting accuracy and finely-tuned court vision.
The re-engineered low-top silhouette offers a full range of motion for Durant’s playoff push. Additional enhanced technical highlights include:

• Carbon fiber heel counter and shank provide lightweight stability for quick cuts
• Dynamic Flywire technology reinforced with Kevlar® aramid to provide more consistent stability and lockdown
• Articulated foam tongue provides impact protection and minimizes lace pressure
• Caged Nike Zoom unit in the heel for responsive cushioning and stability

All three Nike ELITE Series 2.0 basketball shoes — the LEBRON X PS ELITE, KOBE 8 SYSTEM ELITE, KD V ELITE – are available at select retail locations and online at Nike.com beginning April 27. James, Bryant and Durant will wear their player editions in the post season. 


( Source NIKE )