Sport Event :Newton Running Becomes Official Shoe Sponsor of BolderBOULDER

Newton Running, the leader in performance running shoes that actively support and strengthen natural running motion, has signed on as the official running shoe of the 2013 BolderBOULDER 10K. The 35th running of the BolderBOULDER, which is the U.S.’s third-largest running race, will take place in Boulder, Colorado, on May 27, 2013.

“We couldn’t be more proud to associate Newton Running with Boulder’s most prestigious and largest road race,” says Newton Running CEO Jerry Lee. “As our shoes gain popularity among runners of all levels and age groups, we want to support the events that motivate people to run their best.”

The Newton Running Lab, Newton Running’s retail outlet at 1300 Walnut Street in downtown Boulder, will serve as a race-packet pick up location for BolderBOULDER competitors. The public is welcome to visit the Newton Running booth at the SportsEXHIBIT on Pearl Street on Saturday and Sunday, May 25-26 from 10 am – 6 pm, and at the RaceDayEXPO on the CU campus on Sunday morning.

"We are really excited to have Newton Running aboard as this year's shoe sponsor," says Race Director Cliff Bosely. "Not only do they make some of the highest-quality running shoes around, but they are also based here in Boulder, which makes them a perfect fit for the BolderBOULDER."

The 2013 race starts at 30th and Walnut Streets and winds through neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 150,000 spectators.

Members of Newton Running’s running team, which will be rebranded from Team Alchemy to Newton Running Elite later this month, will compete at this year’s BolderBOULDER. Newton’s top contenders are Jeremy Freed, who in won the citizens’ category in 2011 with a time of 30:29, and Fernando Cabada, who in 2010 placed 13th in the elite field in 30:55 and former CU cross-country and track star Stephen Pifer. Newton Running Elite team members also racing include Kara Henry, Mark Cucuzzella, Nicole Chyr, Tyler McCandless, Stephanie Pezzullo, Mark Rochon, Paul South, Amanda Scott, Josh Carson and Bob Weiner.



About BolderBOULDERThe BolderBOULDER 10K presented by Crocs, is the 3rd largest running race in the United States and the 7th largest in the world.The race attracts over 52,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2013 race starts at 30th and Walnut and windsthrough neighborhoods with live music and entertainment at every corner. The race finishes in the University of Colorado’s Folsom Field and attracts over 150,000 spectators. The 35th annual BolderBOULDER will be held on Memorial Day, May 27th, 2013. For more information please visit: www.bolderboulder.com

About Newton RunningBoulder, Colorado-based Newton Running is the leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations. www.NewtonRunning.com 

Written By: Elinor Fish