Sport Events : Cushe Footwear Signs First Sponsorship with Professional Sports Team

DAHLONEGA, GEORGIA — Off the field of play, the 5-hour ENERGY presented by Kenda Racing Team looks to score points for fashion this year. Cushe®Footwear has signed as the official casual footwear sponsor for the men’s professional cycling team. The sponsorship with the 5-hour Energy Team is the first partnership for Cushe with a professional sports team in the U.S.

Cushe® was founded in the United Kingdom in 2004. The company creates boots, sandals, and shoes specifically designed for pre-race and post-race lifestyle footwear. The 5-hour Energy Team members will wear Cushe footwear, the Evo Slide canvas sandals and Evo-Lite Loafers, on all official off-the-bike activities, such as podium appearances for awards.

Cushe endorses several adventure and endurance athletes, including skier/B.A.S.E. jumper Matthias Giraud (Evreux, France/ Portland, Oregon, USA), surfing champion Mitch Corbett (Newquay, Cornwall, England) and freestyle skier Becky Hammond (Sheffield, South Yorkshire, England/ Verbier, Switzerland). The team sponsorship provides a marketing platform for Cushe to reach cyclists in North America, both road cyclists and triathletes.

“The cycling and triathlete communities need comfortable après footwear. Not everyone feels like throwing on running shoes after a hard endurance effort. Super comfortable slipper footwear is the best alternative for recovery,” said Ken Taylor, global marketing manager for Cushe. "At Cushe we strive to be the innovators of laid-back footwear and the après adventure brand of choice. Every shoe in our collection reflects the passion, commitment and enthusiasm of the Cushe team. We look forward to working with the 5-hour Energy cycling team this year."

The Evo Slide canvas sandals provide both comfort and style. This unisex sandal (MSRP $70) has a premium canvas upper with mesh lining and an ultrasoft, moulded EVA footbed. All Cushe footwear is created using the most advanced materials and the latest manufacturing techniques, which allows those who wear the shoes to look and feel good at the same time. Cushe products are available online at cushe.com and retail outlets, including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom.

Follow the team in 2013
Twitter: @5hourEnergyTeam @CusheUS
Facebook: 5-hour-Energy-presented-by-Kenda-Racing-Team; Cushe-Footwear
Web: ontherivetmanagement.com; cushe.com

About On The Rivet Management
On The Rivet Management is based in Dahlonega, Ga. The company has more than 30 years of experience with brand management and sporting events, under the direction of partners Jason Kriel, Josh Saint and Chad Thompson. Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt'r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy and Speed Tunnel. All corporate partnership programs and marketing support are administered by On The Rivet Management. Team information is available on Facebook (5-hour-Energy-presented-by-Kenda-Racing-Team), Twitter (@otrmgt) and Web (www.ontherivetmanagement.com).

About 5-Hour Energy®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain and the Netherlands. Visit the company online at www.5hourenergy.com, on Facebook at 5HourEnergyShot.

About Cushe Footwear
Cushe™ (pronounced 'Cushy') was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design-led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves. Our vision is to establish ourselves as the innovators of laid-back footwear and become the après adventure brand of choice. When it comes to product, it is our goal to never stand still. Design is everything – right down to the smallest detail. We aim to differentiate ourselves from other lifestyle & action sports brands through creating fresh and unique footwear to offer our customers an “Unconventional Choice For Everyday Life”.

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Written By: Peloton Sports - PR for On The Rivet Management