Web news :Eagle Creek Wins ADDY Award For Outstanding Consumer Website

Eagle Creek travel gear proudly announces that they have been awarded a prestigious Silver ADDY® Award from the San Diego Ad Club for their brand website: www.eaglecreek.com.

Taking Silver from a crowded field of competitors in the Digital Advertising (Website, Consumer Products) category, the Eagle Creek digital team worked with FreshForm Interactive to create a compelling, easy to use, optimized site that represents the Eagle Creek lifestyle, highlights products and engages travel enthusiasts with ideas and tips to make travel more enjoyable.

“We are really honored by winning the ADDY award,” said Veronica Cox, Marketing Director, Eagle Creek. “Our digital team put a lot of work into the site with the goal of projecting a unified Eagle Creek brand message and achieving ambitious first-year targets. This recognition is well deserved after all the hard work, collaboration and commitment to fueling the growth of the Eagle Creek brand.

Category: Digital Advertising
Entrant: Eagle Creek / FreshForm Interactive

The ADDY Awards are conducted annually by the American Advertising Federation (AAF), and selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.

Links:
Eagle Creek Website: http://www.eaglecreek.com/
FreshForm Interactive Website: http://freshform.com/
AAF ADDY® Awards: http://www.aaf.org/default.asp?id=27

ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart, innovative and durable luggage, travel bags and accessories. Founded in 1975, California-based Eagle Creek invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, established the first complete travel solution system and is revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes, Sacs and Toiletry Kits. Visit eaglecreek.com for more information.

ABOUT THE AMERICAN ADVERTISING FEDERATION ADDY® AWARDS
The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Written By: Alli Noland - Terra PR