By 2015, the opening of twelve stores is planned with an average sales area of 300 to 400 square meters each. The contract allowed the opening of exclusive Intersport shops, selling the Intersport store brands and access to all other products and services of the IIC.
For expansion into Morocco from the Intersport SL forms a joint venture with the Iska Management SL. The shareholders of this company are based in Morocco connoisseurs of Moroccan sports market and have already been operating successfully in the past in the sports retail market. Intersport SL will enter into a sub-license agreement for the Moroccan market with the joint venture Youkais Sports Maroc SA newly established.
Twelve sales areas are to be opened in 2015 in the largest cities of Morocco, such as Casablanca, Marrakech, Tangier and Agadir. The first sports shop will be open before the end of 2013 in Casablanca. The business of the first three outlets leads the Youkais Sports Maroc SA. For additional franchise store openings are planned solutions.
Morocco is now the 43 Country in which the inter-professional teams.
Original german language surce through spomo.de
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