“We are thrilled to be adding such a premier and beloved outdoor specialty store in the Twin Cities area to our retail family,” said Kat Jobanputra, chief operating officer of Specialty Sports Venture. “Hoigaard’s has a stellar reputation and their commitment to outstanding selection, product knowledge and unparalleled customer service, are perfectly aligned with the qualities that define the Specialty Sports Venture culture and philosophy,” he added.

In 1960, Hoigaard’s expanded from its historical roots in the tent and awning business to become one of the first ski stores in the Midwest and for more than 50 years has continued to be one of the region’s premier ski and snowboard shops.

Specialty Sports Venture will retain the Hoigaard’s name and president Todd Brewer, married to a fourth generation member of the Hoigaard’s family, will remain with the company as well as the majority of existing employees. Brewer, who has been with the company for the past decade, looks forward to becoming part of the Specialty Sports Venture collection.

“The opportunity to be aligned with companies like Vail Resorts and Specialty Sports Venture will allow us to continue to grow and prosper,” explains Brewer. “We have the same values for employees and customers and that’s very important to us,” he added.

Specialty Sports Venture is a premier snow sports retailer with a collection of more than 170 individually-styled ski, snowboard, bike, golf and fly fishing shops located throughout Colorado, northern California, Utah, Nevada, and Wisconsin that cater to outdoor enthusiasts who are seeking the best recreational products with the best service and the best value.

By Specialty Sports Venture