"The new brand concept store is an important communication platform - here we can show our passion for the sport and communicate directly with our customers. The concept offers a strong brand presence and our positive image as a leader in Germany continue to promote, "says Günter Weigl, CEO adidas Central Europe.
The focus of adidas is independent of the future of the sports trade, which is characterized by current ranges, expert advice and customer-oriented services.
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Source adidas
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