We
saw with the latest NPA figures for France, and the numbers are even
more striking in the U.S., sports fans are fond of second
screen features and social TV. Chains,
teams, leagues or brands partner have in front of them active and
engaged fanbases on which it would be a shame to not capitalize. Still need to offer personalized content rich and relevant.
Views
in the U.S., a social second screen TV app that meets the expectations
of second screeners for information retrieval as they are currently
watching their game.
SportStream
announced the launch of SportsBase a second screen platform with
customizable mobile teams, leagues, connected TVs, media, etc..,
To
create and manage experiences tailored to social media.SportsBase
enables partners to leverage the conversation around any sporting event
and provide multiple social stream personalized with relevant messages
and content restitution to Twitter, Facebook, or Instagram.
To
facilitate the customization of its social features and improve
research information of the user, the application adopts various tools:
-Sources
custom: A "white list" of social media accounts (eg mass media, local
media, bloggers, players, celebrities) associated with a club.
-Based team and players data: Detailed social profiles for each team, coach, staff member, player, member of the media.
-Keywords: A database is constantly updated hashtags and keywords associated with the teams, leagues and players.
-"Managing Multi-stream"
-Metrics and visualizations-API solutions and HTMLEmerges an experience in line with the needs of fans: consistent, simple, effective, relevant. We expect such in France.
Emerges an experience in line with the needs of fans: consistent, simple, effective, relevant. We expect such in Europe.
Source www.observatoiredessmarttv.com
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