Social Networks France Europe : Goodpeoplerun, the social network for running together

The social network of fans running is restarted with the new platform. And small start-up gaining visibility and reach an audience that begins to interest the major brands in the industry. 

Two or three computers, stacks of products, a sports bag thrown in a corner and a pair of muddy sneakers.Goodpeoplerun offices are those of a young start-up. Few resources deployed in the wings but a big idea into production. Here, the social network www.goodpeoplerun.com  is taking off. 16 000 members - the core in the Rhône-Alpes have chosen to connect to.  

Common? Their taste for racing. 
Meet online to run offline 

Gaffuri Martin, 27, took the snap during his studies in Europe. "As a runner, I've always traveled with sneakers. In some cities, there were certainly nice places and groups of riders to join, but I've never found. In 2009, I thought that there must be a way to create a tool to help enthusiasts running to meet. "Because the concept is there and declined in the slogan "if running was a team sport?". "Networks like Facebook have become a sort of barbecue in the garden where we talk about everything and nothing. We did not want that. The idea is really to meet online to meet offline to run, "insisted the manager. 

The idea took shape in the aftermath of a successful market study conducted in 2009. Laureate network Business in Haute-Savoie, supported by business angels and Outdoor Sports Valley, the small "box" takes a year to develop a base platform. The Beta version was launched in March 2012 and quickly found its audience. Amateurs and experts.  

The beginning is encouraging but investors put a brake on this process. Involved? Takeoff not fast enough for them. The time to choose ring in autumn 2012: to continue or die.No way to make the bib! The four launched into the adventure opt to give life to the new site, the result of months of reflection. Launched two weeks ago, it carries all the hopes of the small business. 

And they are great. Goodpeoplerun starting to interest brands. New Balance, Isostar, Compressport have already joined. Salomon, Nike, Lafuma, Brooks made contact. These partnerships are of course part of the development areas of the site. The online registration for competitions (trail or road) department, he has already come diversify supply. Remains open website to advertisers committed to running. And then desires elsewhere. 

If GPR brand France of its footprint, the next step could lead to the other side of the Atlantic. But for this there is no point running ... 

Goodpeoplerun in brief :Activity: social network focused on runningCreated: December 2012 (resumption of activity SARL)Implantation: MeythetTurnover: NCEmployees: 4 partnersNet income: NCAllocation of capital: Martin Gaffuri prevails 
by Ludovic FAVRE on 11/05/2013 through www.ledauphine.com