Web and retail news US : Outdoor Retailer Launches Upgraded Website

To make it easier for attendees and exhibitors to find information relevant to their individual needs and interests, Outdoor Retailer today announced they have launched a redesigned website at www.outdoorretailer.com.

The new site features a more organic look and feel with intuitive and consistent navigation. For attendees, information about the show’s Zones – market-specific neutral territories highlighting latest news, technologies and events taking place at the show -- are separated into seven different categories for Summer Market under the “Show Info” tab.

To help exhibitors and attendees pre-plan their trip, the site features ground transportation information with interactive maps of the Salt Lake City area and a complete shuttle schedule. During show time, it will also include time schedules for the TRAX light rail system that services the convention center and hotels.

Intended to be a destination for exhibitors and attendees to find show and industry specific information, the Industry Resources section contains industry news, association and advocacy news and downloadable PDFs of past and present O.R. Dailies.
Show organizers switched to a new website platform with an easier-to-use content management system allowing them to update and add new content as it becomes available.
The above are just a few examples of the changes to the site. To see more, go to www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Named among Trade Show News Network's 25 fastest-growing trade shows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Maura Lansford, SOAR Communications, 801-523-3730, c. 817.929.8123, mlansford@soarcomm.com