Business and media news : BRP Selects Blast Radius as its Global Digital Agency of Record

VALCOURT, QUEBEC – June 17, 2013 – After a rigorous multi-agency search process, BRP selects Blast Radius, part of the Wunderman network and WPP group of companies, as its global digital agency of record.

”New technologies and interactive models are changing how consumers interact with brands, and now more than ever, influence the customer experience,” said Yves Leduc, vice-president and general manager, North America division. ”BRP is committed to offering consumers a best-in-class experience and will leverage the digital channel to deliver on this promise,” he added.

A leader in their industry with extensive global reach, Blast Radius comes with an impressive array of knowledge and experience to help BRP enable new digital opportunities throughout the consumer decision journey. ”Our aim is to create an enhanced and consistent consumer experience worldwide.  It was therefore fundamental that we partner with a global digital agency, one with solid international understanding and capabilities” said Chris Dawson, vice-president and general manager, International division.

Once integrated into its portfolio of agencies, BRP will look to Blast Radius for thought leadership in delivering winning digital strategies for consumers, dealers, distributors, employees and other stakeholders. ”We believe in networked brands. A networked brand is a self-sustaining interactive ecosystem that spreads its message, content and products faster and more cost-effectively than a traditional brand,” said Gurval Caer, CEO at Blast Radius. ”We look forward to helping BRP, and all of its brands, deliver on their digital vision.”

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com

* Some models, equipment and accessories could be unavailable in some markets.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Can-Am, Spyder, Rotax, Commander, DPS, Dual-Level and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. Visco-Lok, Maxxis, WARN, Garmin and other trademarks are the property of their respective owners.

About Blast Radius
Blast Radius is a strategic digital agency that helps connect brands and consumers to tackle the complex issues of growing brand and revenue in a highly connected world. With offices in Toronto, Vancouver, New York, Seattle, Portland and Europe, its client roster includes Starbucks, Nike, Microsoft, Bacardi, Nokia, and NIVEA. The company is a member of the Wunderman Network and WPP Group of Companies. www.blastradius.com

For information:
Johanne Denault / Manager,Corporate Communications
BRP / Tel: 450.532.5173 / johanne.denault@brp.com

Robin Rowley / Manager, Global Communications
Blast Radius / Tel: 347.891.0400 / robin.rowley@blastradius.com