Business and media news : PrimaLoft Names CGPR as Its Agency of Record

Albany, NY, Jun 18, 2013 -
PrimaLoft® (www.primaloft.com), the world leader in high-performance insulations and fabrics used in top outdoor and fashion brands, home furnishings, work wear, hunting and military applications, today announces CGPR (www.cgprpublicrelations.com) as its public relations agency of record. CGPR will be responsible for providing overall strategic counsel relating to product and business initiatives, brand partner, special event and trade show support, as well as social media strategy and overall media relations.

“CGPR’s broad category experience and ability to stay on top of relevant business and global trends was a key factor in our decision to join forces,” said Eileen Berner, sales and marketing director at PrimaLoft. “The agency’s extensive expertise outside the outdoor and winter sports categories is critical to the future direction of our brand and is a valuable asset. Lastly, CGPR knows how to support our sales team, as well as our customers, by utilizing PR to drive sales and adding deeper value to our partnerships.”

CGPR is a public relations firm with a consumer focus, leveraging a wide scope of knowledge on behalf of clients that are established leaders in their industries.

Celebrating its 20^th anniversary, CGPR’s team has worked with global brands including CVS/pharmacy, Ocean Spray, Perfect Pushup and Wilson Tennis.

In the outdoor and sporting goods category, CGPR served as PR partner for companies including W.L. Gore & Associates, adidas Outdoor, Merrell, Patagonia Footwear, Outdoor Industry Association, Outdoor Retailer and Snowsports Industries America.

Originally developed for the U.S. Army as a water-resistant alternative down, the PrimaLoft® brand is recognized as the benchmark in performance insulations and yarns, providing unsurpassed warmth in wet conditions.

About PrimaLoft®
Celebrating its 25^th anniversary, PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down in the 1980s.  Today, PrimaLoft is the research and development leader in high-performance insulations and fabrics, providing ultimate comfort solutions to its users from head to toe.  The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear, hunting and military applications.  For more information, visit www.PrimaLoft.com.