Business and products news : RAEN DEBUTS POLER COLLABORATION

Oceanside, Ca – June 12, 2013 – RAEN Optics, the handmade heartfelt Southern California based brand, is proud to present the collaboration with friends, Poler Stuff, an outdoor lifestyle brand that offers camping essentials and adventure equipment.

A natural fit for a timeless collaboration, RAEN and Poler Stuff share a keen eye for design sensibility and an adventure-bearing consumer. The collaboration has brought us three of our favorite new finishes to some of our most solid styles.

Featuring polished black and grey crystal acetate with a unique metal logo applique, these frames are sure to draw in anyone with vision. The RAEN x Poler Stuff collaboration boasts Optics by Carl Zeiss polarized lenses, and retail for $147.

“We are excited to release this collection of unique shades just in time for summer adventures. We spend so much time in the shade up here in the NW that when the sun comes out we need some quality glasses. The unique colorway and three different shapes to choose from mean there’s something for everyone to wear while they soak in the #campvibes this summer!” Benji Wagner, Creative Director of Poler Stuff.

“Collaborating with POLER on this collection was an opportunity for RAEN to pair up with a like-minded brand whose attention to detail and passion for creating timeless, quality goods aligned with our own,” says Justin Heit, RAEN Creative Director. ”More over, this was a chance for RAEN to embrace its adventurous roots and let the consumers in on our fervor for the outdoors…whether we are at the beach, in the woods, on rock or taking on trails, both brands now have a common crossroad with the limited release RAEN x POLER collection.”

The native outdoor inspired collection is set to launch May 2013. Just in time to protect our precious eyes from the summer sun. These shades will be the hot commodity for your summer look.

About Raen:
RAEN is a classics-driven brand, aimed at bringing intrinsic value and authenticity to the boutique eyewear market. Our goal is to provide timeless, tangible, quality items that function within our active lifestyles and those of our consumers. We are designers who are determined to continually bring new and innovative products to the marketplace; created for and inspired by the lives we live.

About Poler Stuff:
Poler Outdoor Stuff makes gear for people that are travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in the outdoors. It’s stuff that is made for people that have adventures all over the world while wearing jeans, a t-shirt, and sneakers. It’s for people that wonder why everyone is trying to pretend they are going to do first ascents on alpine peaks instead of celebrating the fact that they are having adventures that are awesome in their own way.

Source Press release